The Multi-Divisional (M-form) organizational structure is a hierarchical framework commonly adopted by large corporations to manage diverse business units or divisions effectively. Developed in the early 20th century by Alfred P. Sloan, Jr. at General Motors, the M-form structure decentralizes decision-making and operational control, allowing each division to operate semi-autonomously while benefiting from centralized support and coordination from corporate headquarters.
Key Elements of the Multi-Divisional Organizational Structure:
Divisional Structure:
The M-form structure organizes the corporation into multiple semi-autonomous divisions, each responsible for a distinct product line, market segment, geographic region, or business function.
Divisions operate as separate profit centers with their own strategic objectives, budgets, and performance metrics, enabling them to focus on specific markets or customer needs.
Centralized Support Functions:
While divisions enjoy a degree of autonomy, certain functions such as finance, human resources, marketing, and research and development may be centralized at the corporate level.
Centralized support functions provide economies of scale, expertise, and resources that benefit all divisions, enhancing efficiency, consistency, and coordination across the organization.
Divisional Presidents or General Managers:
Each division is typically led by a president, general manager, or divisional head who is responsible for overseeing its operations, strategy, and performance.
Divisional leaders have authority over day-to-day decision-making within their divisions, including product development, pricing, distribution, and customer service.
Corporate Headquarters:
Corporate headquarters serve as the central hub of the organization, providing strategic direction, governance, and oversight to the divisions.
Headquarters may set overall corporate strategy, allocate resources, monitor divisional performance, and facilitate collaboration and synergy among divisions.
Performance Evaluation and Incentives:
The M-form structure often includes mechanisms for evaluating divisional performance and providing incentives to divisional managers based on their units’ financial results, market share, innovation, and other key performance indicators.
Performance evaluation criteria may vary depending on divisional objectives, industry dynamics, and corporate strategy.
Implications of the Multi-Divisional Organizational Structure:
Efficient Resource Allocation:
The M-form structure facilitates efficient resource allocation by allowing corporate headquarters to allocate capital, talent, and other resources based on divisional needs, opportunities, and performance.
Divisions have the flexibility to invest in growth opportunities, research and development, and market expansion while benefiting from centralized support and expertise.
Market Responsiveness:
The divisional structure enables organizations to respond quickly to changes in market conditions, customer preferences, and competitive dynamics.
Divisions have the autonomy to adapt their strategies, product offerings, and marketing approaches to local market conditions, enhancing their competitiveness and agility.
Innovation and Entrepreneurship:
The semi-autonomous nature of divisions encourages innovation, entrepreneurship, and accountability at the local level.
Divisional managers have the authority and incentives to pursue innovative ideas, develop new products or services, and seize market opportunities, driving growth and differentiation within their units.
Risk Management and Diversification:
The M-form structure allows organizations to diversify their business portfolio across multiple divisions, industries, and geographic regions, reducing dependence on any single market or product.
Diversification enhances risk management and resilience, enabling organizations to withstand economic downturns, industry disruptions, and competitive threats more effectively.
Challenges and Considerations:
Coordination and Collaboration:
While the M-form structure promotes autonomy and decentralization, it may also create challenges related to coordination, collaboration, and alignment across divisions.
Organizations must establish effective communication channels, governance mechanisms, and performance incentives to foster collaboration and synergy among divisions while avoiding silos and internal competition.
Corporate Culture and Identity:
Maintaining a cohesive corporate culture and identity across diverse divisions can be challenging in the M-form structure.
Organizations must nurture a shared sense of purpose, values, and identity to ensure alignment with corporate objectives and promote unity and loyalty among employees.
Strategic Alignment:
Ensuring alignment between corporate strategy and divisional strategies is essential for the success of the M-form structure.
Corporate headquarters must provide clear strategic direction, set performance expectations, and monitor divisional performance to ensure that all divisions contribute effectively to overall corporate objectives.
Conclusion:
The Multi-Divisional (M-form) organizational structure is a widely adopted framework for managing complex and diversified corporations. By decentralizing decision-making, empowering divisional managers, and centralizing support functions, the M-form structure enables organizations to achieve efficiency, agility, and innovation while maintaining strategic alignment and control. While challenges such as coordination, culture, and strategic alignment may arise, the M-form structure offers significant advantages in managing diverse business units, responding to market dynamics, and driving long-term growth and competitiveness.
OpenAI is an artificial intelligence research laboratory that transitioned into a for-profit organization in 2019. The corporate structure is organized around two entities: OpenAI, Inc., which is a single-member Delaware LLC controlled by OpenAI non-profit, And OpenAI LP, which is a capped, for-profit organization. The OpenAI LP is governed by the board of OpenAI, Inc (the foundation), which acts as a General Partner. At the same time, Limited Partners comprise employees of the LP, some of the board members, and other investors like Reid Hoffman’s charitable foundation, Khosla Ventures, and Microsoft, the leading investor in the LP.
Airbnb follows a holacracy model, or a sort of flat organizational structure, where teams are organized for projects, to move quickly and iterate fast, thus keeping a lean and flexible approach. Airbnb also moved to a hybrid model where employees can work from anywhere and meet on a quarterly basis to plan ahead, and connect to each other.
The Amazon organizational structure is predominantly hierarchical with elements of function-based structure and geographic divisions. While Amazon started as a lean, flat organization in its early years, it transitioned into a hierarchical organization with its jobs and functions clearly defined as it scaled.
The Coca-Cola Company has a somewhat complex matrix organizational structure with geographic divisions, product divisions, business-type units, and functional groups.
Costco has a matrix organizational structure, which can simply be defined as any structure that combines two or more different types. In this case, a predominant functional structure exists with a more secondary divisional structure.
Costco’s geographic divisions reflect its strong presence in the United States combined with its expanding global presence. There are six divisions in the country alone to reflect its standing as the source of most company revenue.
Compared to competitor Walmart, for example, Costco takes more a decentralized approach to management, decision-making, and autonomy. This allows the company’s stores and divisions to more flexibly respond to local market conditions.
Dell has a functional organizational structure with some degree of decentralization. This means functional departments share information, contribute ideas to the success of the organization and have some degree of decision-making power.
eBay was until recently a multi-divisional (M-form) organization with semi-autonomous units grouped according to the services they provided. Today, eBay has a single division called Marketplace, which includes eBay and its international iterations.
Facebook is characterized by a multi-faceted matrix organizational structure. The company utilizes a flat organizational structure in combination with corporate function-based teams and product-based or geographic divisions. The flat organization structure is organized around the leadership of Mark Zuckerberg, and the key executives around him. On the other hand, the function-based teams are based on the main corporate functions (like HR, product management, investor relations, and so on).
Goldman Sachs has a hierarchical structure with a clear chain of command and defined career advancement process. The structure is also underpinned by business-type divisions and function-based groups.
Google (Alphabet) has a cross-functional (team-based) organizational structure known as a matrix structure with some degree of flatness. Over the years, as the company scaled and it became a tech giant, its organizational structure is morphing more into a centralized organization.
IBM has an organizational structure characterized by product-based divisions, enabling its strategy to develop innovative and competitive products in multiple markets. IBM is also characterized by function-based segments that support product development and innovation for each product-based division, which include Global Markets, Integrated Supply Chain, Research, Development, and Intellectual Property.
McDonald’s has a divisional organizational structure where each division – based on geographical location – is assigned operational responsibilities and strategic objectives. The main geographical divisions are the US, internationally operated markets, and international developmental licensed markets. And on the other hand, the hierarchical leadership structure is organized around regional and functional divisions.
McKinsey & Company has a decentralized organizational structure with mostly self-managing offices, committees, and employees. There are also functional groups and geographic divisions with proprietary names.
Microsoft has a product-type divisional organizational structure based on functions and engineering groups. As the company scaled over time it also became more hierarchical, however still keeping its hybrid approach between functions, engineering groups, and management.
Nestlé has a geographical divisional structure with operations segmented into five key regions. For many years, Swiss multinational food and drink company Nestlé had a complex and decentralized matrix organizational structure where its numerous brands and subsidiaries were free to operate autonomously.
Nike has a matrix organizational structure incorporating geographic divisions. Nike’s matrix structure is also present at the regional and sub-regional levels. Managerial responsibility is segmented according to business unit (apparel, footwear, and equipment) and function (human resources, finance, marketing, sales, and operations).
Patagonia has a particular organizational structure, where its founder, Chouinard, disposed of the company’s ownership in the hands of two non-profits. The Patagonia Purpose Trust, holding 100% of the voting stocks, is in charge of defining the company’s strategic direction. And the Holdfast Collective, a non-profit, holds 100% of non-voting stocks, aiming to re-invest the brand’s dividends into environmental causes.
Samsung has a product-type divisional organizational structure where products determine how resources and business operations are categorized. The main resources around which Samsung’s corporate structure is organized are consumer electronics, IT, and device solutions. In addition, Samsung leadership functions are organized around a few career levels grades, based on experience (assistant, professional, senior professional, and principal professional).
Sony has a matrix organizational structure primarily based on function-based groups and product/business divisions. The structure also incorporates geographical divisions. In 2021, Sony announced the overhauling of its organizational structure, changing its name from Sony Corporation to Sony Group Corporation to better identify itself as the headquarters of the Sony group of companies skewing the company toward product divisions.
Starbucks follows a matrix organizational structure with a combination of vertical and horizontal structures. It is characterized by multiple, overlapping chains of command and divisions.
Tesla is characterized by a functional organizational structure with aspects of a hierarchical structure. Tesla does employ functional centers that cover all business activities, including finance, sales, marketing, technology, engineering, design, and the offices of the CEO and chairperson. Tesla’s headquarters in Austin, Texas, decide the strategic direction of the company, with international operations given little autonomy.
Toyota has a divisional organizational structure where business operations are centered around the market, product, and geographic groups. Therefore, Toyota organizes its corporate structure around global hierarchies (most strategic decisions come from Japan’s headquarter), product-based divisions (where the organization is broken down, based on each product line), and geographical divisions (according to the geographical areas under management).
Walmart has a hybrid hierarchical-functional organizational structure, otherwise referred to as a matrix structure that combines multiple approaches. On the one hand, Walmart follows a hierarchical structure, where the current CEO Doug McMillon is the only employee without a direct superior, and directives are sent from top-level management. On the other hand, the function-based structure of Walmart is used to categorize employees according to their particular skills and experience.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.