14 Facebook Stats That Matter To Business People In 2026

How we source: the figures in the boxes and charts on this page come from Meta’s own annual and quarterly filings, with the period stated next to each number. Data checked 9 November 2026. The original article below may quote earlier periods. Our methodology.

• As reported officially by Facebook, the company’s main headquarter is situated at 1 Hacker Way, Menlo Park, California 94025.
• As we highlighted, the “Hacker Way” is Mark Zuckerberg’s key driving business strategy mindset.
• Facebook, now Meta, had f 67,317 by 2023.
• The company also reported over 3 billion monthly active users (remember that Facebook Inc., also comprises other products like Instagram, while they affect the Facebook bottom line, Facebook doesn’t report how much of it is coming from each product and doesn’t tell us the users count of those platforms). 
• In 2023 Facebook, now Meta, generated nearly $135 billion in revenues.
• In 2023 Meta’s business model was driven by advertising revenues, which represented 97.8% of the total revenues.
• As of 2022, Facebook spent over 30% ($35..3 billion) of its revenues on R&D. While it spent about 13% of its revenues on Sales and Marketing activities ($15.2 billion).
• Advertising (over 97% of revenues): the company generated over $113.64 billion in advertising, primarily consisting of displaying ad products on Facebook, Instagram, Messenger, and third-party. As Facebook highlighted. In 2022, the number of ads delivered increased by 18%, as compared with approximately 34% in 2022. And the price per ad decreased by 16% in 2022. This means that Facebook pushed more ads through formats (like Reels) that it can’t monetize as easily as other formats.
• Payments and other fees (less than 1% of total revenues): $809 million in revenues primarily consisted of the net fee received from developers using Payments infrastructure.
• Reality Labs generated about $2.16 billion in revenues (almost 2% of the total revenues) from the delivery of consumer hardware products, such as Meta Quest (former Oculus), Facebook Portal, wearables, and related software and content. In 2021, Facebook started to report this segment separately compared to the advertising segment. In theory, this should become the central business unit for the company in the coming decade (this is a matter of survival for Facebook). 
• The ARPU, or average revenue per user, is a key metric to track the success of Facebook – now Meta – family of products. For instance, by the end of 2022, Meta’s ARPU worldwide was $10.86. While in US & Canada, it was $58.77; in Europe, it was $17.29; in Asia, $4.61 and in the rest of the world, it was $3.52.
• Therefore, a user from the US or Canada as of 2022 is worth more than a user from Europe or the Asia-Pacific region. To make a comparison, a user from US and Canada, on average, is worth many times over than a user in the rest of the world! 
• Most advertising revenues still come from mobile and a leading product: Instagram. 
• Meta revenue slew down in 2022, primarily due to the slowdown in advertising revenue, and lack of ability in monetizing certain advertising formats.
• Reality Labs sales were primarily driven by Meta Quest (former Oculus), which turned out to be a great VR gaming console. Will it be able to make the jump and become the primary device for content creation and consumption in virtual reality? That’s an open question. 

• Facebook (Meta) Business Model
• Instagram Business Model
• How Does WhatsApp Make Money
• Facebook ARPU