The Brainstorming Techniques You Need To Know To Grow Your Business

Table of Contents

Starbusting

starbursting — Starbursting is a structured brainstorming technique with a focus on question generation. Starbursting is a structured form of brainstorming allowing product teams to cover all bases during the ideation process. It utilizes a series of questions to systematically work through various aspects of product development, forcing teams to evaluate ideas based on viability.

Appreciative Inquiry

Round-robin Brainstorming

Constructive Controversy

Affinity Grouping

The Fishbone Diagram

Rolestorming

Reverse Brainstorming

Lotus Diagram

Futures Wheel

Framework	Description	Application	Advantages	Drawbacks
Starbursting	Structured brainstorming technique focusing on question generation.	Idea generation, product development, evaluating ideas.	Systematic exploration, comprehensive ideation.	Time-consuming, may require skilled facilitation.
Appreciative Inquiry	Organizational change methodology focusing on strengths and positive aspects.	Organizational change, problem-solving, strategic planning.	Strength-based approach, 5-D Cycle for structured process.	May not address all challenges, requires cultural shift.
Round-robin Brainstorming	Collective and iterative brainstorming approach where participants build on each other’s ideas.	Idea generation, team collaboration, diverse input.	Balanced participation, builds on diverse perspectives.	Requires effective facilitation, time-intensive with large groups.
Constructive Controversy	Theory emphasizing that controversial discussions can enhance understanding of complex problems.	Complex problem-solving, decision-making, critical thinking.	Encourages diverse viewpoints, leads to informed decisions.	Can lead to conflicts, may not always result in consensus.
Affinity Grouping	Collaborative prioritization process where ideas are grouped based on similarities.	Idea prioritization, organizing information, consensus-building.	Efficient idea organization, fosters consensus and clarity.	Subjective grouping, potential for overlooking unique ideas.
The Fishbone Diagram	Diagram-based technique for identifying potential causes of a problem, visualizing cause and effect.	Problem-solving, root cause analysis, process improvement.	Visual representation, comprehensive cause exploration.	Requires skilled facilitation, may not uncover all causes.
Rolestorming	Brainstorming technique where participants pretend to be other people when sharing ideas.	Creative problem-solving, perspective-shifting, team building.	Encourages diverse viewpoints, fosters creativity and empathy.	May feel awkward for some participants, requires role-play.
Reverse Brainstorming	Brainstorming approach where participants generate ways a plan could fail to find innovative solutions.	Problem-solving, idea generation, overcoming challenges.	Unconventional thinking, identifies potential pitfalls.	Focuses on negativity, may not suit all problem types.
Lotus Diagram	Creative tool for ideation and brainstorming, identifying key concepts from a broad topic.	Idea generation, concept visualization, prioritization.	Organizes complex ideas, visually structured approach.	May require creativity to connect concepts, limited to visual ideas.
Futures Wheel	Brainstorming framework for visualizing the future consequences of a trend or event.	Future planning, trend analysis, scenario development.	Visualizes future impacts, systematic exploration of scenarios.	May be speculative, relies on assumptions about the future.

Key Highlights

Starbursting:
- Starbursting is structured brainstorming focused on generating questions.
- It systematically evaluates different aspects of product development by asking questions.
- Aids in ideation and idea evaluation by considering viability.
Appreciative Inquiry:
- Appreciative Inquiry (AI) is an organizational change methodology focusing on strengths.
- Created by Cooperrider and Srivastva, it follows a 5-D Cycle: Define, Discover, Dream, Design, Destiny.
- Emphasizes positive aspects and iterative phases of organizational development.
Round-robin Brainstorming:
- Round-robin brainstorming involves participants iteratively building on each other’s ideas.
- A balanced approach that encourages contributions from all participants.
Constructive Controversy:
- Constructive controversy theory holds that controversial discussions aid understanding complex problems.
- Involves steps like organizing information, presenting decisions, facing opposing views, and synthesis.
Affinity Grouping:
- Affinity grouping prioritizes ideas and opportunities based on their similarities.
- Collaborative process to generate and organize ideas by likeness.
Fishbone Diagram:
- Fishbone Diagram visualizes cause and effect relationships in brainstorming.
- Problem or effect is the “head” of the fish, and potential causes are listed on the “bones.”
Rolestorming:
- Rolestorming involves participants adopting different personas to share thoughts and ideas.
- Introduced by Rick Griggs, it encourages diverse thinking through role-play.
Reverse Brainstorming:
- Reverse brainstorming focuses on identifying problems instead of solutions.
- Participants brainstorm ways a plan could fail to spur creative problem-solving.
Lotus Diagram:
- Lotus diagram is a creative tool for ideation and analysis.
- It helps prioritize key concepts within a broad topic.
Futures Wheel:
- Futures wheel visualizes future consequences of trends or events.
- Invented by Jerome C. Glenn, it aids in exploring potential outcomes.

Technique	Description	When to Apply
Mind Mapping	Visualizes ideas and their relationships.	When exploring connections between ideas.
Brainwriting	Silent brainstorming where participants write down ideas.	When you want to encourage individual input without group influence.
SCAMPER	Modifies existing ideas through Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse.	When you need structured creativity to improve or change an idea.
Round-Robin Brainstorming	Participants take turns contributing ideas.	When ensuring equal participation in idea generation.
Affinity Diagrams	Groups ideas into categories for analysis.	When organizing a large number of ideas into meaningful categories.
SWOT Analysis	Identifies strengths, weaknesses, opportunities, and threats.	When assessing strategic position and opportunities.
Fishbone Diagram (Ishikawa)	Identifies root causes of problems.	When solving complex problems by tracing causes.
Six Thinking Hats	Examines ideas from multiple perspectives.	When needing a comprehensive evaluation of an idea.
Brainstorming Sessions	Group activity to generate ideas.	When needing to generate a wide range of ideas quickly.
Rapid Ideation	Generates ideas quickly under time constraints.	When time is limited and you need a burst of creativity.
Idea Board	Visual display of ideas for collaboration.	When needing a central place to gather and refine ideas.
Random Word Association	Uses random words to trigger new ideas.	When stuck in conventional thinking patterns.
Brainstorming Web	Connects related ideas visually.	When exploring the relationships between different ideas.
Reverse Brainstorming	Focuses on how to cause a problem instead of solving it.	When needing to identify potential pitfalls or weaknesses in an idea.
Gap Analysis	Identifies gaps between current and desired states.	When assessing the current situation against goals.
Wishing Technique	Participants wish for ideal outcomes.	When looking for aspirational and innovative ideas.
Concept Fan	Expands on an initial idea to generate more ideas.	When needing to deepen or broaden an initial concept.
Question Storming	Generates questions to uncover new ideas.	When needing to explore a problem deeply through questioning.
Starbursting	Explores an idea through questions starting with Who, What, When, Where, Why, and How.	When needing a thorough examination of an idea from all angles.
Trigger Method	Uses triggers to spark new ideas.	When needing external stimuli to generate ideas.
Lotus Blossom Technique	Expands on core ideas by surrounding them with related ideas.	When needing to develop a central idea in detail.
Idea Box (Morphological Analysis)	Combines different parameters to generate ideas.	When needing to explore all possible combinations of factors.
Crawford’s Slip Writing	Participants write down ideas anonymously.	When needing to gather uninfluenced and honest ideas from participants.
Nominal Group Technique	Structured method for group brainstorming.	When requiring structured and equal participation from all group members.
Disney Creative Strategy	Uses three roles: Dreamer, Realist, and Critic.	When needing to refine ideas by looking at them from different perspectives.
BRAIN	Blueprint, Random connections, Assimilate, Integrate, New thinking.	When needing a structured approach to creative problem-solving.
Attribute Listing	Lists attributes of a problem and explores variations.	When needing to dissect and innovate on a specific aspect of a problem.
Analogies and Metaphors	Uses analogies to generate new ideas.	When needing to think about problems in a new and unfamiliar way.
Collaborative Brainwriting	Participants build on each other’s ideas in writing.	When encouraging collaborative idea development without verbal discussion.
Dot Voting	Participants vote on the best ideas using dots.	When needing to prioritize ideas quickly and democratically.
Forced Connections	Combines unrelated concepts to generate new ideas.	When needing to break free from conventional thinking patterns.
Negative Brainstorming	Focuses on what not to do.	When needing to identify risks and potential pitfalls.
Freewriting	Writes continuously to generate ideas.	When needing to bypass internal filters and generate raw ideas.
Crowdsourcing	Collects ideas from a large group of people.	When needing a wide range of ideas from a diverse group.
Idea Lottery	Randomly selects and combines ideas.	When needing to combine elements in unexpected ways to generate new ideas.
Whiteboarding	Uses a whiteboard to visualize and connect ideas.	When needing a collaborative space for group idea generation.
Bodystorming	Acts out scenarios to generate ideas.	When needing to physically engage with a problem to generate ideas.
Role Storming	Participants assume different roles to generate ideas.	When needing to see a problem from various perspectives.
Group Passing Technique	Each participant adds to the previous idea.	When needing collaborative idea building with a structured process.
Storyboarding	Visualizes ideas in a sequential format.	When needing to communicate and develop ideas through a narrative.
Mind Scripting	Writes scripts to explore different scenarios.	When needing to explore and develop ideas through detailed scenarios.
Idea Ranking	Ranks ideas based on criteria.	When needing to prioritize ideas based on their potential impact and feasibility.
Circle of Opportunity	Uses a circular diagram to explore ideas.	When needing to visualize and connect various opportunities.
Problem Reversal	Reverses the problem to find new solutions.	When needing to think about a problem from a completely different angle.
Word Storming	Focuses on key words to generate ideas.	When needing to generate ideas centered around specific terms or concepts.
Concept Mapping	Visualizes relationships between concepts.	When needing to explore and understand the connections between various ideas.
Hexagonal Thinking	Uses hexagons to connect ideas.	When needing to visually and spatially organize and connect ideas.
Idea Speed Dating	Pairs participants to rapidly exchange ideas.	When needing quick and varied input from multiple participants.
Empathy Mapping	Uses empathy to understand user needs and generate ideas.	When needing to generate ideas that are deeply rooted in user needs and perspectives.
Visioning	Imagines future scenarios to generate ideas.	When needing to think long-term and generate aspirational ideas.
Divergent Thinking	Generates many different ideas.	When needing a broad range of ideas and solutions.
Convergent Thinking	Narrows down ideas to the best ones.	When needing to refine and select the best ideas from a large pool.
User Stories	Creates user scenarios to generate ideas.	When needing to develop ideas based on specific user needs and experiences.
Customer Journey Mapping	Visualizes customer experiences to find opportunities.	When needing to identify pain points and opportunities within the customer journey.
Action Priority Matrix	Prioritizes ideas based on impact and effort.	When needing to focus on the most impactful and feasible ideas.
Thought Experiment	Explores ideas through hypothetical scenarios.	When needing to test and explore ideas in a safe, theoretical context.
Pre-Mortem Analysis	Anticipates potential failures to improve ideas.	When needing to identify and address potential risks before implementation.
Brain-netting	Conducts brainstorming sessions online.	When needing to collaborate and generate ideas remotely.
Painstorming	Focuses on pain points to generate ideas.	When needing to address and solve specific problems or challenges.
Idea Splicing	Combines parts of different ideas to create new ones.	When needing to innovate by merging existing concepts.
Socratic Questioning	Uses deep questioning to generate ideas.	When needing to explore ideas through rigorous and thoughtful questioning.
Five Whys	Asks “why” five times to get to the root cause of a problem.	When needing to uncover the underlying causes of a problem.
Innovation Tournament	Competes to generate the best ideas.	When needing a competitive element to drive idea generation and refinement.
SWOT Brainstorming	Combines SWOT analysis with brainstorming.	When needing to assess and generate ideas based on internal and external factors.
Idea Matrix	Organizes ideas into a matrix for evaluation.	When needing to systematically evaluate and compare ideas.
Brainwriting Pool	Collects written ideas in a pool for group discussion.	When needing to gather and pool ideas for collective evaluation and discussion.
Innovation Sprint	Short, focused sessions to generate ideas.	When needing rapid and intense idea generation and development.
Role Play Brainstorming	Uses role play to generate ideas.	When needing to understand and generate ideas from different perspectives.
Chunking	Breaks down problems into smaller parts to generate ideas.	When needing to manage and solve complex problems by addressing smaller components.
Opportunity Mind Map	Maps opportunities visually.	When needing to visualize and explore various opportunities.
Sailboat Retrospective	Uses a sailboat metaphor to reflect and generate ideas.	When needing a creative and engaging way to reflect on progress and generate new ideas.
Idea Journaling	Keeps a journal to capture and develop ideas.	When needing to continuously capture and refine ideas over time.
Affinity Mapping	Groups similar ideas together.	When needing to organize and make sense of a large number of ideas.
Futurism	Envisions future possibilities to generate ideas.	When needing to think ahead and generate ideas based on future trends and scenarios.
Customer Feedback Analysis	Uses customer feedback to generate ideas.	When needing to generate ideas based on actual customer insights and experiences.
Business Model Canvas	Maps business components to find opportunities.	When needing to explore and innovate on business models.
Lean Canvas	Simplifies the business model canvas for rapid idea generation.	When needing a quick and efficient way to develop and test business ideas.
Problem Framing	Reframes problems to generate new ideas.	When needing to see problems in a new light to find innovative solutions.
Lightning Decision Jam	Rapidly generates and decides on ideas.	When needing quick and actionable ideas with immediate decision-making.
Ethnographic Research	Observes users to generate ideas.	When needing deep and contextual insights into user behavior and needs.
Idea Tournament	Competes to refine and select the best ideas.	When needing a structured competition to drive innovation and idea selection.
SWOT Workshop	Conducts workshops combining SWOT and brainstorming.	When needing to integrate strategic analysis with creative idea generation.
Failure Mode and Effects Analysis (FMEA)	Analyzes failures to generate improvement ideas.	When needing to proactively identify and mitigate potential failures.
Analogical Thinking	Uses analogies to generate ideas.	When needing to leverage similarities between different concepts to generate new ideas.
Interactive Brainstorming	Uses interactive tools to facilitate brainstorming.	When needing dynamic and engaging methods to generate ideas.
Stakeholder Brainstorming	Engages stakeholders in idea generation.	When needing input and buy-in from various stakeholders.
Idea Parking Lot	Keeps a list of ideas for future consideration.	When needing to capture and save ideas that cannot be addressed immediately.
Strategic Brainstorming	Focuses brainstorming on strategic goals.	When needing to align idea generation with long-term strategic objectives.
Productive Thinking Model	Uses structured thinking to generate ideas.	When needing a systematic approach to creative problem-solving.
Opportunity Canvas	Focuses on opportunities within the business model.	When needing to identify and develop new business opportunities.
Conceptual Blockbusting	Overcomes mental blocks to generate ideas.	When needing to break through creative barriers and generate fresh ideas.
Hybrid Brainstorming	Combines different brainstorming techniques.	When needing to leverage multiple methods for diverse idea generation.
Challenge Mapping	Maps challenges to find solutions.	When needing to understand and address specific challenges in detail.
Design Charrette	Intensive planning session to generate ideas.	When needing a focused and collaborative effort to solve a design problem.
Braintrust Sessions	Uses a trusted group to generate and refine ideas.	When needing expert input and collaboration for idea refinement.
Value Proposition Canvas	Develops value propositions through brainstorming.	When needing to create and refine value propositions for products or services.
Innovation Jam	Intensive, collaborative brainstorming sessions.	When needing a concentrated burst of creativity and idea generation.
Delphi Method	Uses expert consensus to generate ideas.	When needing to leverage expert knowledge and consensus for idea generation.
Creative Problem Solving (CPS)	Structured process for generating ideas.	When needing a step-by-step approach to solve complex problems creatively.
World Café	Facilitates large group brainstorming through roundtable discussions.	When needing to engage a large group in collaborative idea generation.