The Ansoff matrix is a strategic framework for building up a growth strategy and manage the product portfolio. Instead, the technology adoption curve is a theory that describes how tech products go through several stages of market adoption based on psychographic segmentation. The technology adoption curve can be plugged into the Ansoff matrix to determine what products might make sense to develop.


Read Next: Ansoff, Technology Adoption Curve, SWOT, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.
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