Ansoff Matrix Vs. Product Lifecycle

The Ansoff matrix is a strategic framework for building up a growth strategy and manage the product portfolio. Instead, the technology adoption curve is a theory that describes how tech products go through several stages of market adoption based on psychographic segmentation. The technology adoption curve can be plugged into the Ansoff matrix to determine what products might make sense to develop.

You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived by whether the market is new or existing, and the product is new or existing.
In his book, Crossing the Chasm, Geoffrey A. Moore shows a model that dissects and represents the stages of adoption of high-tech products. The model goes through five stages based on the psychographic features of customers at each stage: innovators, early adopters, early majority, late majority, and laggard.

Read Next: Ansoff, Technology Adoption Curve, SWOTTOWS, SOARBalanced ScorecardOKR, Agile MethodologyValue PropositionVTDF Framework.

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