Who Owns Bing?

Bing is a web search engine owned and operated by Microsoft, developed using ASP.NET. It was unveiled in 2009, replacing Live Search, and introduced features like search suggestions and related searches. Bing powers Yahoo! Search as part of a partnership agreement since 2009. Microsoft implemented a new search infrastructure called “Tiger” in 2011, aimed at faster and more relevant search results. In 2012, Bing underwent a redesign that included the addition of “Sidebar,” a social feature that incorporates information from users’ social networks. In 2023, Microsoft integrated AI into Bing, thanks to its partnership with OpenAI.



Bing: Microsoft’s Search Engine Evolution

Bing, a web search engine developed using ASP.NET, is owned and operated by Microsoft. It made its debut in 2009, replacing Live Search, and quickly gained popularity with its innovative features like search suggestions and related searches. Over the years, Bing has undergone significant developments and improvements, reflecting Microsoft’s commitment to providing a competitive and user-friendly search experience.

Unveiling and Growth

In 2009, Microsoft unveiled Bing, positioning it as a direct competitor to other major search engines like Google. Bing’s user-friendly interface and focus on delivering relevant search results quickly attracted users.

Powering Yahoo! Search

As part of a strategic partnership agreement, Bing powers Yahoo! Search since 2009, effectively expanding its reach and influence in the search engine market.

“Tiger” Search Infrastructure

In 2011, Microsoft implemented a new search infrastructure called “Tiger,” aiming to enhance the speed and relevance of search results. This update further improved the overall user experience on the platform.

Redesign and Social Integration

A significant redesign in 2012 brought a new look and feel to Bing. Among the notable additions was the “Sidebar” feature, integrating information from users’ social networks. This enhancement leveraged social data to offer more personalized and contextually relevant search results.

AI Integration with OpenAI

In 2023, Microsoft took a significant step forward by integrating artificial intelligence (AI) capabilities into Bing, made possible through its partnership with OpenAI. This move aimed to further enhance Bing’s ability to understand user intent and deliver more accurate and personalized search results.

Bing’s Ongoing Evolution

As technology continues to advance, Bing remains committed to evolving and staying at the forefront of the search engine landscape. Microsoft’s focus on user experience, innovative features, and the integration of cutting-edge technologies, like AI, ensures that Bing remains a relevant and competitive search engine in the digital age.

Read Next: Microsoft Business Model, LinkedIn Business Model

Related Visual Stories

Microsoft Mission Statement

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.

Microsoft Business Model

Microsoft has a diversified business model, spanning from Office to gaming (with Xbox), LinkedIn, search (with Bing), and enterprise services (with GitHub). In 2021, Microsoft made over $198 billion in revenues, of which over $67 billion came from Server products and cloud services, and $44.8 billion came from Office products and cloud services. Windows generated $24.7 billion, Gaming generated over $16 billion, LinkedIn over $13 billion, and search advertising (through Bing) over $11.5 billion. Enterprise (GitHub) generated $7.4 billion, and devices (PC) generated almost $7 billion. 

Microsoft SWOT Analysis

Founded in 1975 by Bill Gates and Paul Allen, Microsoft is a revolutionary company in the world of personal computing. The company designs and manufactures software, hardware, operating systems, apps, and devices. Indeed, Windows and Microsoft Office are staples in billions of homes worldwide.

Microsoft Organizational Structure

Microsoft has a product-type divisional organizational structure based on functions and engineering groups. As the company scaled over time, it also became more hierarchical while maintaining its hybrid approach between functions, engineering groups, and management.

About The Author

Scroll to Top