In order to integrate AI into Bing, Microsoft built a stack called Prometheus, which is a layer that interacts with OpenAI’s GPT. The idea is to make Bing interact with OpenAI through the knowledge of the web that Microsoft has through Bing, thus:
– Improve relevancy.
– Annotate the answers.
– Up-to-date results.
– Understanding geolocation.
– Increase safety.
Search coming together with answers, chat, and browsing.
What Microsoft has called the co-pilot for the web.
In short, Prometheus is the layer that, at various stages, interacts with OpenAI to enhance some of its features, specifically for search.
This integration has been done both for Bing search and the Edge browser.
The main idea is to enable a conversational interface like ChatGPT to become viable within search.
Thus Prometheus, on top of OpenAI, enables Microsoft to adapt ChatGPT for search, within Bing.
On the one side, you find OpenAI capabilities integrate into search on the right side.
And also to have a “chat” feature activated, where you can have a conversation through Bing, thus putting search on the side.
This is how the new Bing looks like.
Here Bing leverages core fundamentals, chat orchestration, prompt generation, inference, and interactive experience, through the Microsoft infrastructure.
Bing leverages three layers, with a safety system in middle to fine-tune the OpenAI foundational layer for safety.
Thus, this is how the whole technological stuck looks like!
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.
Microsoft has a diversified businessmodel, spanning from Office to gaming (with Xbox), LinkedIn, search (with Bing), and enterprise services (with GitHub). In 2021, Microsoft made over $168 billion in revenues, of which over $52 billion came from Server products and cloud services, and $39.8 billion came from Office products and cloud services. Windows generated over $23 billion, Gaming generated over $15 billion, LinkedIn over $10 billion, and search advertising (through Bing) over $8.5 billion.
Founded in 1975 by Bill Gates and Paul Allen, Microsoft is a revolutionary company in the world of personal computing. The company designs and manufactures software, hardware, operating systems, apps, and devices. Indeed, Windows and Microsoft Office are staples in billions of homes worldwide.
Microsoft has a product-type divisional organizational structure based on functions and engineering groups. As the company scaled over time, it also became more hierarchical while maintaining its hybrid approach between functions, engineering groups, and management.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
