Vizologi: A Business Model Tool To Enhance Your Business Strategy

This is a new format of FourWeekMBA. Once in a while we invite founders or team members of great business tools out there to describe and guide us through the use of their products. In this article, Pedro Trillo, founder fo Vizologi will give us an in-depth overview of the tool and what you can do with that! 

It seems obvious, but we are in a change of era, we are not talking about a digital transformation that comes from technological developments.

We are talking about profound changes that are taking place within society.

When communicating, when working, when it comes to relating, when doing business. Everything is changing!  

Pointing to the reference in Larry Keeley’s book, “Ten types of innovation,” there are three main modules within the activity of a company where change can be measured.

The first refers to configuration, the second to product proposal or service, and the third to customer experience.

It should be noted that by the trend when we talk about innovation in a company, all the effort is concentrated in product development.

Logically, a large part of the investments are dedicated to the development and innovation of the product or service.


When in fact the practice demonstrates the opposite, for each dollar that is invested in the innovation of the business model, configuration and strategy, the ROI received increases between 4 and 5 times the initial investment. 


On the opposite, the returns of significant investments in product innovations are barely offset.

Then try to invest time and some money in the evolution of your business model, rather than focus only on the development of the product, it will be the key to success.

What is Vizologi? More than a business model generation tool

Vizologi is a technological start-up dedicated to market intelligence and the design of business models. They develop technology based on “Data Science” through an online tool, in which, based on combinations of successful business strategies, you can create a unique and differential business model. 

Vision: Inspire business models not yet written.

Mission: Positive global impact through the free access and democratization of business strategy knowledge for any citizen of the world.

What is the value proposition of the business model innovation tool?

Vizologi is composed of two differentiated blocks, on the one hand, the website that came to light on October 17, 2017, which offers access to a free marketplace of more than a thousand different companies, including Fortune 500, the most innovative companies, according to MIT, and many cases of successful start-ups.

On the other hand, there is the first release of the web app called Vizo, a business market intelligence tool, which includes a strategic business model builder.

In the medium and long term, it points to a roadmap that links with machine learning mechanisms, as well as cognitive processes of generative Artificial Intelligence.


Who are the users of the business model generation tool?

The web application covers different targets and audiences.

Business analysts, innovation consultants, and business strategists, to help them in market research, as well as the generation of new business lines.

Business school students, to help them in the strategic evaluation of the market environment, the process of making deliverables of their business project (Canvas, SWOT, Forecast, etc.), consultation tool, business strategy, and resolution for exercises.

Entrepreneurs, to help them in the definition, validation, and creation of the business model.

Universities, as a business intelligence tool within the education environment.

Students participate effectively in the market launch of a technological tool, acquiring practical and applicable knowledge in their future companies and projects. 

In the same way, they will develop innovation process skills with the application of the lean start-up methodology.

Companies and startups such as Autodesk or Square use the business model tool to identify trends, anticipate changes in the market, and create new unique and creative value propositions.

How does this business model tool work?

The workflow to follow in the web application follows three logical steps. 

The first refers to the exploration of the data of the tool in which the strategic information of companies is accessed.

The second to the discovery of innovative business models that inspire, and finally, the third step refers to the construction and combination of different companies to create a unique and creative business model.


An immersive experience where you interact with data about markets and business intelligence. 


As soon as you acquire the knowledge about the different business strategies, you will discover new insights.


Once checked the different business models and companies that are inspiring you, you will be able to create a new project based on the companies that inspired you.

Transforming these business models and combining the information, you will achieve a unique and creative business model.

Product Overview – More than a business model analysis tool.

Premium data:

The dataset is composed of more than 1500 companies, including the Fortune 500, the most innovative companies, according to MIT lists, and many cases of start-ups.

Cognition as a Service:

A neural network with premium data from companies belonging to 47 different sectors, intertwined with more than 200 different business models, graph theory, market interconnection, and pattern recognition using Machine Learning technics in the context of Data Science and Data visualization.

The neural network is designed to offer answers to strategic market questions such as:

How many industry sectors is the subscription business model applied?

What is the most popular and busy business pattern? What is the trend with proven market companies and successful business models?

What is the impact of Blockchain companies concerning traditional Banking?

How is Big Data being applied in the Agriculture sector?

How many Fortune 500 companies have the Open Innovation process implemented? How do they apply it, and what channels do they use?

How are Chinese conglomerate companies organized to close a circular economy?

What degree of digitalization do insurance companies have under a Global point of view?

In how many sectors have the so-called Sharing economy been applied? Where are the opportunities to expand this disruptive new pattern?

What new business models have appeared in the last ten years?

What is the oldest business pattern in recent history?

How has it been reinvented digitally? What is the difference between Sotheby and eBay?

What has happened observing the timeline of the last 50 years in the retail sector?

Data analytics:

The data analytics tool serves to study trends in the market, as well as to investigate which are the most popular and low-risk business models in a given industrial category.

With this information, the user can analyze and understand where the market gaps are so that a disruption occurs.

Search engine & filters:

Through an efficient and straightforward search engine, you can search for information using search terms such as blockchain, retail, fintech, farming, education, bicycle, and so on.

Filters help to select data and sort content. 

There are six different filter categories, by sector, by 47 different industry categories, by 200 different business model patterns, by 18 world regions, and also by date and by company name.

Playlists creation:

As soon as you start exploring the business strategy information of the companies that include vizologi, the need will appear to save the companies that you like most in a list.

Then the functionality of creating lists, allows you to save companies within these lists, later you can access these listings at any time to check the content. 

On the other hand, you can use the lists when you open a project.

Portfolio management:

Manage your project innovation portfolio, create different projects in which you are working with the different innovation lines of your company.

Design different business model options for the same project of your startup company, test and modify the different options.

Business model generation tool:

Create a business model canvas online, vizologi includes a constructor module where you can edit, modify, or delete the post-its of the nine modules of your canvas.

Following in logical order to fill in the data of the business model canvas online, start by:

Business model canvas template


1st Customer segments:

Study and analyze very well what your customer profile is going to be. Who are you going to offer in value, what are your problems, what kind of tasks you do in your day to day, in what context your client lives and works.

2nd Value Proposition: 

Define what is the problem of your client that you are fixing.

Consequently, create and develop the solution to the identified problem, create that differential value for which your client will pay.

3rd Distribution Channels: 

Think about what media you are going to use to reach your customers, where you are going to find them, how you are going to offer them those first contacts, through which platforms you are going to communicate.

4th Customer Relationships: 

Evaluate how the relationship with your client will be, what type of link you will create between the value that your company offers to your final customers, what type of contacts are going to be made and how communication will develop with the client.

5th Key Activities:

Lists the main tasks that have to be performed in the company, from the most general to the most specific, think about sales, human resources, marketing, operations, IT, customer service.

6th Key Resources: 

Identify which are the main resources you need in the company to be able to offer the value proposition to your clients, human resources, technical resources, physical resources, virtual resources, etc.

7th Key Partners: 

Think about who you will need to develop your value proposition, which are the main agents involved in the success of your business.

Who has to help you to build and deliver your company’s products and services?

8th Cost Structure: 

Analyze what your cost structure is going to be, identify the fixed costs, and anticipate the variable costs, as long as you take into account the taxes to be paid in your country.

9th Revenue streams: 

Confirm how you are going to monetize the value proposition of your business model.

Where the cash flows are going to enter, what are the different ways of converting your value into money.

SWOT analysis:

Think about the strengths of your business model, which is what differentiates you from others.

Analyze the opportunities that are presented in the market, take into account the weaknesses that your business has and how they can attack your competition.

Finally, think about threats that are presented in the market, make the forecast that risks can endanger your business.

Exportation and sharing:

Create business strategy reports, download your business model canvas or your SWOT, and finally export your innovation portfolio projects, using the look of the infographic & feel or directly in PowerPoint format PPTX. 

Examples of business models created with vizologi

Mamby was born as the Pinterest Latino who pays you to share content on the platform; it mixes blockchain with social media. This business model was created by the combination of the business models from four companies, Pinterest, Instagram, Reddit, and Brave.



As part of IKEA’s digital transformation process, they are expected to make a clear commitment to the online world to attract the present and future of the so-called Millennial consumers. These digital natives who consume and buy preferably through digital media put significant importance in the personalization of products in the face of the purchase decision.

The Swedish company wants to take advantage of the digital world’s opportunity to save on the high costs of its traditional Brick and Mortar Stores model.

Revise its manufacturing process towards a new one that is more sustainable, and attract new international talent from designers who want to work for IKEA.


Vizologi is a “tech-geek” business model design company.

The mission of the company is to inspire the business models not written yet, so they democratize free access to knowledge about business strategy for every citizen in the world. 

A combination of different companies inspired the business strategy of vizologi, Strategyzer, and IDEO, thanks to their standardization and innovation methodology. 

Quid influenced through data analytics products to augment your human capabilities. 

Quora emphasized the importance to democratize access to knowledge and expertize. 

Netflix motivated the creation of a long tail strategy monetized through a premium subscription. 

As well as, Brave brings the opportunity to remove ads while earning Basic Attention Tokens at the same time.

Comparison between 6 online business model canvas tools.

Strategyzer Vs Canvanizer Vs Vizologi Vs BMfiddle Vs Lienzo Vs Canvasbm


Strategyzer, the company founded by Alex Osterwalder (the inventor of the business model canvas methodology) brings you a collaborative web application composed by a module of an online business model canvas tool, where you can create and edit online your canvas with your team. 


Type: Collaborative and online business model canvas tool.

Software features:

  • Unlimited canvases.
  • Business model generation tool.
  • Digital, editable and online value proposition.
  • Collaborative edition.
  • Projects portfolio.
  • Chat.
  • Notes.
  • Data exportation.
  • Revenue stream estimator.
  • High-security level.

Pricing: $25/month per user. $300/year per user.


The tool was born within a coworking, in order to bring entrepreneurs and simple a useful online business model canvas where you can edit and modify the post-its with other people that is part of the project. Apart from the business canvas template, you can find different recognized templates within the strategy market.


Type: Collaborative and online business model canvas tool.

Software features:

  • Different business strategy templates. Business Model Canvas, Lean Canvas, Service Design Canvas, etc.
  • Digital, editable, and online business model canvas.
  • Collaborative edition.
  • Projects portfolio.
  • Multilanguage.
  • Different views.
  • PDF and PNG exportation.
  • Low-security level. The free version of the software publishes directly on the Internet the content of your business model canvas.

Pricing: It’s freemium with several options depending on workspaces and team members:

  • FREE access to a restricted version.
  • $25 per year, one workspace, up to 10 team members.
  • $75 per year, three workspaces, up to 50 team members.
  • $250 per year, ten workspaces, up to 50 team members.


It is the most advanced business model canvas tool compared with their primary competence.

It mixes business modeling with data science in superior user experience.

On the one hand, it brings you a free and open business model canvas marketplace, including more than 1500 examples of business models, that you can review and download through their website. 

On the other hand, it offers you a premium web application that differs from the others above.

Including a business intelligence data visualization tool to help answer the business strategy questions of your market towards reducing risks. 

Besides, you can create your online business model canvas along with the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, exporting your canvas projects in JPEG and PPTX formats.


Software features:

  • Premium data including more than 1500 companies belonging to 47 industry sectors, and including the latest disruptive trends (Big Data, Blockchain, Artificial Intelligence, 3D Printing, …)
  • Cognition as a Service (Business intelligence data trained with Machine Learning algorithms, and visualized through graphs theories). 
  • Data analytics
  • Search engine & filters
  • Playlists creation
  • Unlimited project portfolio management.
  • Business model analysis tool.
  • Business model validation tool.
  • Editable SWOT analysis.
  • JPEG and PPTX exportation. 
  • Share projects with your colleagues.


  • FREE 7 days trial.
  • FREE website that includes more than 1500 examples of business model canvases ready to download.
  • Premium web application available through monthly and yearly subscriptions:
  • Monthly subscription: $19 monthly fee per user.
  • Yearly subscription:$108 annual commitment ($9/month per user).

Lienzo proposes a very economical proposal of $5 per month to be able to edit a simple digital and collaborative business model canvas.



Collaborative and online business model canvas tool.

Software features:

  • Online business model canvas tool.
  • Multilanguage.
  • Responsive (desktop, mobile, and tablet).


  • FREE to create just one canvas.
  • Premium option for unlimited canvas ($5 month)


A free and online solution, which includes the edition of the business model canvas. It is a limited edition and aimed at those users who want to create a digitalized business model canvas.



Online business model canvas tool.

Software features:

  • Business model innovation tool.
  • Drag and drop.
  • Exportation.




It’s a free and simple online business model canvas tool that you can edit.



Online business model canvas tool.

Software features:

  • Business model generation tool.
  • PDF exportation.



Other business resources:

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