Affiliate Marketing
Ambush Marketing
Brand Building
Brand Equity
Brand Positioning
Business Storytelling
Content Marketing
Digital Marketing
Growth Marketing
Guerrilla Marketing
Inbound Marketing
Integrated Marketing
Marketing Mix
Marketing Personas
Multi-Channel Marketing
Multi-Level Marketing
Niche Marketing
Relationship Marketing
Sustainable Marketing
Real-Time Marketing
Bullseye Framework
Brand Marketing
Reverse Marketing
Social Marketing
Flywheel Marketing
Key highlights
- Affiliate Marketing: Affiliates earn commissions by promoting and selling products of other companies or individuals.
- Ambush Marketing: Brands raise awareness at events without paying for the right to advertise, capitalizing on the efforts of event sponsors.
- Brand Building: Activities to create a recognizable brand identity based on core values, fostering trust and long-term relationships.
- Brand Equity: The premium customers are willing to pay for a product due to its perceived brand value.
- Brand Positioning: Creating a distinct mental image of a brand in the target market, leading to a competitive advantage and brand loyalty.
- Business Storytelling: Framing a compelling narrative about the organization to shape its brand identity and resonate with customers.
- Content Marketing: Using content to attract and engage a specific audience, ultimately converting them into potential customers.
- Digital Marketing: Utilizing electronic channels like SEO, SMO, email marketing, SEM, SMM, etc., to reach potential customers.
- Growth Marketing: A rapid experimentation process, often used by startups, to achieve quick growth with limited budgets.
- Guerrilla Marketing: Low-cost and unconventional tactics to create high-impact advertising, often targeting existing customers.
- Inbound Marketing: Attracting customers through valuable content and experiences, as opposed to pushing a brand onto consumers.
- Integrated Marketing: Delivering consistent and relevant content across all marketing channels to create a unified brand experience.
- Marketing Mix: A comprehensive marketing plan involving product, price, promotion, place, and other elements.
- Marketing Personas: Profiles of ideal, fictional customers to understand their characteristics, needs, and motivations.
- Multi-Channel Marketing: Executing marketing strategies across various platforms to reach a broader audience.
- Multi-Level Marketing: A strategy where distributors sell products directly and earn a percentage from recruits in their downline.
- Niche Marketing: Targeting a subset of potential customers within a niche to avoid competition with larger platforms.
- Relationship Marketing: Focusing on building long-term customer relationships and loyalty through quality products and services.
- Sustainable Marketing: Investing in social and environmental initiatives as part of the marketing strategy.
- Real-Time Marketing: Reacting to customer interactions with the brand in the moment and providing immediate responses.
- Bullseye Framework: A method to prioritize effective marketing channels for gaining traction.
- Brand Marketing: Building a relationship between the brand and customers by promoting the brand’s overall promise.
- Reverse Marketing: Encouraging consumers to seek out a product or company on their own, rather than marketers seeking consumers.
- Social Marketing: Using commercial marketing fundamentals to improve the welfare of society and the environment.
- Flywheel Marketing: A strategy likened to a flywheel, aiming to gain momentum and perpetuate growth for platform business models.
Framework Name | Description | When to Use | Advantages | Drawbacks |
---|---|---|---|---|
Affiliate Marketing | Earn commission for selling another’s products | To increase sales through incentivized promotion | Cost-effective, broad reach | Limited control over product quality |
Ambush Marketing | Raise brand awareness at events without sponsorship | For gaining exposure during major events | Low cost, high impact | Legal and ethical concerns |
Brand Building | Develop a recognizable brand identity | To establish trust and long-term relationships | Builds trust, fosters loyalty | Time and resource-intensive |
Brand Equity | Premium customers are willing to pay due to brand perception | To command higher prices for products | Price flexibility, brand loyalty | Takes time to build |
Brand Positioning | Create a competitive advantage in the market | To stand out and reduce customer switching | Differentiation, customer retention | Requires effective communication |
Business Storytelling | Frame the story of your organization | To shape brand identity and foster identification | Creates emotional connection | Needs consistent storytelling |
Content Marketing | Leverage content to attract and convert a target audience | To build brand and convert potential customers | Builds authority, educates, engages | Content creation can be time-consuming |
Digital Marketing | Use electronic means to reach potential customers | To reach a digital audience through various channels | Wide reach, real-time tracking | Evolving landscape, competition |
Growth Marketing | Rapid experimentation to achieve quick growth | For startups with limited budgets | Fast results, adaptability | Requires data analysis and optimization |
Guerrilla Marketing | Low-cost, high-impact advertising strategy | To engage existing customers with unconventional tactics | Creative, cost-effective | May not suit all industries and brands |
Inbound Marketing | Attract customers with valuable content and experiences | To create brand awareness and engage targeted consumers | Customer-centric, builds trust | Takes time to see results |
Integrated Marketing | Deliver consistent and relevant content across channels | For a cohesive, immersive, and cost-effective strategy | Brand amplification, unified approach | Requires careful planning and execution |
Marketing Mix | Comprehensive marketing plan incorporating multiple factors | To create an effective marketing strategy | Holistic approach, adaptability | Complexity and ongoing adjustments |
Marketing Personas | Create profiles of target audience segments | To understand and engage with different customer types | Personalization, improved targeting | Requires accurate data and research |
Multi-Channel Marketing | Execute marketing across multiple platforms | To reach a broader audience using various channels | Increased reach, diverse approaches | Coordination and consistency challenges |
Multi-Level Marketing | Sell products through person-to-person sales | To utilize a network of distributors to generate sales | Leveraging network, potential for growth | Ethical concerns, pyramid scheme risks |
Niche Marketing | Focus on subsets of potential customers within a niche | To compete against larger platforms with a targeted approach | Reduced competition, specialized market | Limited market size may limit growth |
Relationship Marketing | Build long-term relationships with customers | To increase customer loyalty and engagement | Customer retention, brand advocacy | Requires sustained effort and commitment |
Sustainable Marketing | Invest in social and environmental initiatives | To address public criticism and improve brand perception | Social responsibility, positive reputation | Costly initiatives, potential greenwashing |
Real-Time Marketing | React to customer interactions in the moment | To engage customers based on real-time interactions | Timely engagement, relevancy | Requires monitoring and quick responses |
Bullseye Framework | Prioritize effective marketing channels | To identify and focus on the most impactful marketing channels | Efficiency, optimization of resources | May require experimentation and analysis |
Brand Marketing | Build a relationship between the brand and customers | To promote the overall brand identity and promise | Builds brand loyalty, emotional connection | Focuses less on specific product features |
Reverse Marketing | Encourage consumers to seek out products or companies | To let consumers initiate contact and express interest | Customer-initiated, potential for high intent | Less control over the marketing process |
Social Marketing | Use commercial marketing fundamentals for social welfare | To influence social ideas and improve societal conditions | Positive impact on society, ethical focus | Complex and multifaceted challenges |
Flywheel Marketing | Build momentum and self-sustaining growth | For platform business models to achieve continuous growth | Scalability, self-sustaining momentum | Initial momentum can be difficult to generate |
More Resources:
- Business Models
- Business Strategy
- Business Development
- Digital Business Models
- Distribution Channels
- Marketing Strategy
- Platform Business Models
- Revenue Models
- Tech Business Models
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- What Is Market Segmentation? the Ultimate Guide to Market Segmentation
- Marketing Strategy: Definition, Types, And Examples
- Marketing vs. Sales: How to Use Sales Processes to Grow Your Business
- How To Write A Mission Statement
- What is Growth Hacking?
- Growth Hacking Canvas: A Glance At The Tools To Generate Growth Idea