parallelism

Parallelism

Parallelism is a powerful rhetorical device that involves using similar grammatical structures, phrases, or clauses in a balanced and symmetrical manner within a sentence or across sentences. It is employed in both written and spoken communication to create clarity, rhythm, emphasis, and coherence. Parallelism can be found in literature, speeches, essays, and everyday conversations.

Understanding Parallelism

What Is Parallelism?

Parallelism is a rhetorical device characterized by the repetition of grammatical structures or patterns in a sequence of words, phrases, clauses, or sentences. It is used to create balance and symmetry in language, making it easier to understand and remember. Parallelism can take various forms, including parallel structure, parallel clauses, and parallelism of sound.

Example of Parallelism

A classic example of parallelism is found in Abraham Lincoln’s Gettysburg Address:

“Government of the people, by the people, for the people, shall not perish from the earth.”

In this sentence, the repetition of the prepositional phrase “of the people, by the people, for the people” creates a sense of balance and emphasizes the democratic principles Lincoln is discussing.

Historical Origins of Parallelism

The use of parallelism in rhetoric and literature can be traced back to ancient times. Its origins can be found in the works of classical Greek and Roman writers and orators.

Ancient Greece and Rhetoric

In ancient Greece, parallelism was highly valued in oratory and rhetoric. Famous Greek orators such as Demosthenes and Isocrates recognized the persuasive power of balanced and parallel structures in speeches.

Biblical Usage

Parallelism is prevalent in the Bible, particularly in the Hebrew poetry of the Psalms and Proverbs. The structure of biblical poetry often relies on parallelism to convey spiritual and moral lessons.

Renaissance Literature

Parallelism continued to be a prominent feature in literature during the Renaissance. Poets and writers like William Shakespeare and John Milton used parallelism to create rhythm and emphasis in their works.

Literary and Rhetorical Applications of Parallelism

Parallelism is a versatile rhetorical device with applications in various forms of communication:

1. Speeches and Oratory

Public speakers use parallelism to engage their audience, reinforce key points, and create memorable speeches. The rhythmic quality of parallelism can enhance the impact of a speech. Martin Luther King Jr.’s “I Have a Dream” speech is replete with parallel structures, such as “Now is the time to rise from the dark and desolate valley of segregation.”

2. Poetry

Poets employ parallelism to create rhythm, emphasize themes, and enhance the musicality of their poems. It is a common technique in traditional and contemporary poetry. Langston Hughes’ poem “A Dream Deferred” uses parallelism with the repetition of “Does it dry up like a raisin in the sun?”

3. Literature

Parallelism can be found in novels, essays, and other forms of literature. Authors use it to highlight character thoughts, thematic elements, and create emotional impact. In F. Scott Fitzgerald’s “The Great Gatsby,” the repetition of “So we beat on, boats against the current, borne back ceaselessly into the past” serves as a poignant example of parallelism.

4. Political Communication

Politicians and political communicators rely on parallelism to emphasize their policy priorities, connect with their audience, and convey a sense of unity. It is often employed in campaign speeches and political debates.

5. Religious Texts

Parallelism is prevalent in religious texts and rituals. It is used to convey spiritual teachings, prayers, and hymns. The repetition of phrases or ideas in parallel structure aids in meditation and memorization.

6. Advertising and Marketing

In advertising and marketing, parallelism is used to create memorable slogans and catchphrases. The repetition of parallel structures helps consumers remember products and brands.

The Impact and Significance of Parallelism

Parallelism has a profound impact on communication:

1. Clarity

Parallelism enhances clarity by organizing ideas and information in a structured and balanced manner. It makes complex sentences and concepts easier to understand.

2. Emphasis

Parallelism can be used to emphasize key points or ideas, making them stand out in a message or speech. The repetition of parallel structures creates a sense of importance.

3. Rhythm and Flow

The rhythmic quality of parallelism enhances the flow of language, making it more engaging and memorable. It captures the audience’s attention and maintains engagement.

4. Persuasion

In persuasive communication, parallelism reinforces the message and can sway opinions. It adds weight to arguments and appeals to the audience’s sense of order.

5. Memorability

Messages or speeches that use parallelism are often more memorable due to their structured and balanced nature. The audience is more likely to remember and recall the message.

6. Coherence

Parallelism creates coherence within a text or speech. It ties together related ideas and themes, helping the audience follow the narrative or argument.

Ethical Considerations in Parallelism

While parallelism is a valuable rhetorical device, communicators should use it ethically:

  1. Honesty: Parallelism should not be used to obscure the truth or mislead the audience. The intended meaning should align with the communicator’s intentions and ethical standards.
  2. Clarity: Communicators should ensure that the use of parallelism enhances clarity and understanding, rather than causing confusion.
  3. Respect: Parallelism should respect the values and sensibilities of the audience. It should not be used to convey offensive or hurtful messages.
  4. Balance: Communicators should strike a balance between the use of parallelism and other rhetorical devices. Overuse of parallelism can lead to monotony or predictability.

Conclusion

Parallelism, with its historical origins, literary and rhetorical applications, and enduring significance, is a testament to the power of balance and symmetry in language. This rhetorical device has been used effectively to create clarity, emphasis, and coherence in communication for centuries. Its impact on speeches, poetry, literature, and various forms of communication underscores its enduring significance in the art of language and persuasion. As long as people seek to communicate with clarity, rhythm, and emphasis, parallelism will continue to play a vital role in the world of rhetoric and expression.

Key Highlights:

  • Definition of Parallelism: Parallelism is a rhetorical device characterized by the repetition of grammatical structures or patterns in a sequence of words, phrases, clauses, or sentences. It creates balance, symmetry, clarity, and coherence in communication.
  • Example: Abraham Lincoln’s Gettysburg Address features parallelism with the repetition of the prepositional phrase “of the people, by the people, for the people,” emphasizing democratic principles and creating balance.
  • Historical Origins: Parallelism has ancient roots, seen in the works of classical Greek and Roman writers and orators, and continued through biblical texts and Renaissance literature.
  • Literary and Rhetorical Applications: Parallelism finds versatile use in speeches, poetry, literature, political communication, religious texts, and advertising to engage audiences, emphasize key points, and create memorable messages.
  • Impact and Significance: Parallelism enhances communication by providing clarity, emphasis, rhythm, memorability, and coherence. Its structured and balanced nature makes complex ideas easier to understand and remember.
  • Ethical Considerations: Communicators should use parallelism ethically by ensuring honesty, clarity, respect, and balance in conveying messages, avoiding deception, confusion, offense, or monotony.
  • Conclusion: Parallelism, with its rich historical legacy, diverse applications, and profound impact on communication, exemplifies the enduring power of balance and symmetry in language. Its ability to enhance clarity, emphasis, and coherence underscores its timeless significance in effective expression.
Related FrameworkDescriptionWhen to Apply
Antithesis– A figure of speech that juxtaposes contrasting ideas or words within the same sentence or paragraph. – Antithesis creates dramatic tension, highlights differences, and emphasizes key points through contrast.Persuasive writing, argumentative essays, speeches, debates
Anaphora– A rhetorical device where the same word or phrase is repeated at the beginning of successive clauses or sentences. – Anaphora emphasizes key ideas, creates rhythm, and enhances the rhetorical effect of the text.Poetry, speeches, persuasive writing, song lyrics
Epistrophe (Epiphora)– The repetition of a word or phrase at the end of successive clauses or sentences. – Epistrophe emphasizes key ideas, reinforces themes, and creates a rhythmic effect in writing or speech.Speeches, poetry, song lyrics, persuasive writing
Chiasmus– A rhetorical device where words or phrases are repeated in reverse order in successive clauses or sentences. – Chiasmus creates symmetry and balance, drawing attention to parallel ideas and creating a memorable linguistic pattern.Speeches, sermons, literature, advertising slogans
Anadiplosis– The repetition of the last word or phrase of one clause or sentence at the beginning of the next clause or sentence. – Anadiplosis creates a connection between ideas, builds momentum, and reinforces key themes or concepts.Speeches, persuasive writing, rhetorical devices
Isocolon– A rhetorical device where successive clauses or sentences have the same or similar grammatical structure and length. – Isocolon creates parallelism and rhythm, making the text more balanced and memorable.Speeches, persuasive writing, advertising slogans, literary works
Polysyndeton– The deliberate use of multiple conjunctions (e.g., “and,” “or,” “but”) in close succession within a sentence or paragraph. – Polysyndeton creates a flowing, rhythmic effect, emphasizing the interconnectedness of ideas and enhancing the emotional impact of the text.Narrative writing, descriptive passages, speeches, poetry
Tricolon– A rhetorical device where a series of three parallel elements are used to emphasize or enumerate points. – Tricolon adds rhythm, emphasis, and memorability to the text by grouping ideas into sets of three.Speeches, persuasive writing, advertising slogans, rhetoric
Alliteration– The repetition of initial consonant sounds in neighboring words or syllables. – Alliteration adds rhythm, musicality, and emphasis to language, making it more memorable and engaging for the audience.Poetry, advertising slogans, brand names, children’s literature
Assonance– The repetition of vowel sounds in neighboring words or syllables. – Assonance creates a musical or rhythmic effect, enhancing the flow and cadence of the text.Poetry, song lyrics, prose, rhetoric

Read Next: Communication Cycle, Encoding, Communication Models, Organizational Structure.

Read Next: Lasswell Communication Model, Linear Model Of Communication.

Connected Communication Models

Aristotle’s Model of Communication

aristotle-model-of-communication
The Aristotle model of communication is a linear model with a focus on public speaking. The Aristotle model of communication was developed by Greek philosopher and orator Aristotle, who proposed the linear model to demonstrate the importance of the speaker and their audience during communication

Communication Cycle

linear-model-of-communication
The linear model of communication is a relatively simplistic model envisaging a process in which a sender encodes and transmits a message that is received and decoded by a recipient. The linear model of communication suggests communication moves in one direction only. The sender transmits a message to the receiver, but the receiver does not transmit a response or provide feedback to the sender.

Berlo’s SMCR Model

berlos-smcr-model
Berlo’s SMCR model was created by American communication theorist David Berlo in 1960, who expanded the Shannon-Weaver model of communication into clear and distinct parts. Berlo’s SMCR model is a one-way or linear communication framework based on the Shannon-Weaver communication model.

Helical Model of Communication

helical-model-of-communication
The helical model of communication is a framework inspired by the three-dimensional spring-like curve of a helix. It argues communication is cyclical, continuous, non-repetitive, accumulative, and influenced by time and experience.

Lasswell Communication Model

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The Lasswell communication model is a linear framework for explaining the communication process through segmentation. Lasswell proposed media propaganda performs three social functions: surveillance, correlation, and transmission. Lasswell believed the media could impact what viewers believed about the information presented.

Modus Tollens

modus-tollens
Modus tollens is a deductive argument form and a rule of inference used to make conclusions of arguments and sets of arguments.  Modus tollens argues that if P is true then Q is also true. However, P is false. Therefore Q is also false. Modus tollens as an inference rule dates back to late antiquity where it was taught as part of Aristotelian logic. The first person to describe the rule in detail was Theophrastus, successor to Aristotle in the Peripatetic school.

Five Cannons of Rhetoric

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The five canons of rhetoric were first organized by Roman philosopher Cicero in his treatise De Inventione in around 84 BC. Some 150 years later, Roman rhetorician Quintilian explored each of the five canons in more depth as part of his 12-volume textbook entitled Institutio Oratoria. The work helped the five canons become a major component of rhetorical education well into the medieval period. The five canons of rhetoric comprise a system for understanding powerful and effective communication.

Communication Strategy

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A communication strategy framework clarifies how businesses should communicate with their employees, investors, customers, and suppliers. Some of the key elements of an effective communication strategy move around purpose, background, objectives, target audience, messaging, and approach.

Noise if Communication

noise-in-communication
Noise is any factor that interferes with or impedes effective communication between a sender and receiver. When noise disrupts the communication process or prevents the transmission of information, it is said to be communication noise.

7 Cs of Communication

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The 7Cs of communication is a set of guiding principles on effective communication skills in business, moving around seven principles for effective business communication: clear, concise, concrete, correct, complete, coherent, and courteous.

Transactional Model of Communication

transactional-model-of-communication
The transactional model of communication describes communication as a two-way, interactive process within social, relational, and cultural contexts. The transactional model of communication is best exemplified by two models. Barnlund’s model describes communication as a complex, multi-layered process where the feedback from the sender becomes the message for the receiver. Dance’s helical model is another example, which suggests communication is continuous, dynamic, evolutionary, and non-linear.

Horizontal Communication

horizontal-communication
Horizontal communication, often referred to as lateral communication, is communication that occurs between people at the same organizational level. In this context, communication describes any information that is transmitted between individuals, teams, departments, divisions, or units.

Communication Apprehension

communication-apprehension
Communication apprehension is a measure of the degree of anxiety someone feels in response to real (or anticipated) communication with another person or people.

Closed-Loop Communication

closed-loop-communication
Closed-loop communication is a simple but effective technique used to avoid misunderstandings during the communication process. Here, the person receiving information repeats it back to the sender to ensure they have understood the message correctly. 

Grapevine In Communication

grapevine-in-communication
Grapevine communication describes informal, unstructured, workplace dialogue between employees and superiors. It was first described in the early 1800s after someone observed that the appearance of telegraph wires strung between transmission poles resembled a grapevine.

ASE Model

ase-model
The ASE model posits that human behavior can be predicted if one studies the intention behind the behavior. It was created by health communication expert Hein de Vries in 1988. The ASE model believes intention and behavior are determined by cognitive variables such as attitude, social influence, and self-efficacy. The model also believes that intention predicts behavior such that one’s attitude toward a behavior is influenced by the consequences of that behavior. Three cognitive variables are the primary determinants of whether the intention to perform a new behavior was sustained: attitude, social influence, and self-efficacy. Various external variables also influence these factors.

Integrated Marketing Communication

integrated-marketing-communication
Integrated marketing communication (IMC) is an approach used by businesses to coordinate and brand their communication strategies. Integrated marketing communication takes separate marketing functions and combines them into one, interconnected approach with a core brand message that is consistent across various channels. These encompass owned, earned, and paid media. Integrated marketing communication has been used to great effect by companies such as Snapchat, Snickers, and Domino’s.

Social Penetration Theory

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Social penetration theory was developed by fellow psychologists Dalmas Taylor and Irwin Altman in their 1973 article Social Penetration: The Development of Interpersonal Relationships. Social penetration theory (SPT) posits that as a relationship develops, shallow and non-intimate communication evolves and becomes deeper and more intimate.

Hypodermic Needle

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The hypodermic needle theory was first proposed by communication theorist Harold Lasswell in his 1927 book Propaganda Technique in the World War. The hypodermic needle theory is a communication model suggesting media messages are inserted into the brains of passive audiences.

7-38-55 Rule

7-38-55-rule
The 7-38-55 rule was created by University of California psychology professor Albert Mehrabian and mentioned in his book Silent Messages.  The 7-38-55 rule describes the multi-faceted way in which people communicate emotions, claiming that 7% of communication occurred via spoken word, 38% through tone of voice, and the remaining 55% through body language.

Active Listening

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Active listening is the process of listening attentively while someone speaks and displaying understanding through verbal and non-verbal techniques. Active listening is a fundamental part of good communication, fostering a positive connection and building trust between individuals.

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