Apple’s net sales were $478.8 billion in fiscal 2026 (year to 26 September 2026), up 15% and a record, from $416.2 billion a year earlier. iPhone brought in $254.1 billion, up 21%, and Services $123.3 billion. Net income was $132.2 billion.
How we source: the figures in the boxes and charts on this page come from Apple’s own annual filing, with the period stated next to each number. Data checked 4 November 2026. The original article below may quote earlier periods. Our methodology.
Key figures · fiscal 2026 (year to 26 September 2026)
iPhone still drives Apple ($54.3B in the June 2026 quarter, +22%), and Services adds $30.7B. Source: Applequarterly earnings releases (Form 8-K, SEC EDGAR). Analysis by The Business Engineer.The Americas brought in $45.8B; Greater China grew 22% to $18.8B. Source: Applequarterly earnings releases (Form 8-K, SEC EDGAR). Analysis by The Business Engineer.
The Business Engineer view: three eras of Apple revenue
Apple’s revenue history has three eras: the iPhone boom (fiscal 2007 to 2015, from $24.0B to $233.7B), a plateau as smartphones matured (around $215B to $275B from fiscal 2016 to 2020), and a services-led step up after fiscal 2021 ($365.8B and beyond).
In fiscal 2024 iPhone was $201.2B, 51% of the $391.0B total, and services $96.2B, 25%. In fiscal 2025 services reached $109.2B. See Apple revenues.
Older table, as previously published (figures may be out of date: see Key figures above)
2023
iPhone
$200.58B
Mac
$29.36B
iPad
$28.3B
AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and accessories
$39.84B
Services (Company’s advertising, AppleCare, cloud, digital content, payment and other services)
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
