Adobe generated most of its revenue from subscriptions. Subscriptions also carry a high gross profit margin for the company. For instance, in 2023, of $19.41 billion, and $18.28 billion in subscription revenue, the company only reported $1.82 billion in cost of sales (the costs to run the software service to the customer), thus generating $16.46 billion in gross profits from the subscription business.
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Adobe Sales & Marketing Expenses
