Adobe spent $5.35 billion in sales and marketingexpenses for 2022, which represented 28% of its total revenues. In 2022, Adobe spent $4.97 billion in sales and marketingexpenses in 2022, which represented 28% of its total revenue. This compared to $4.32 billion in 2021, which represented 27% of its total revenue.
Adobe is primarily owned by institutional investors like The Vanguard Group (8.59%) and BlackRock (8.05%). At the same time, top individual investors comprise Chief Executive Officer Shantanu Narayen and John Warnock, the co-founder of Adobe.
Adobe’s business model revolves around providing a Creative Software Suite, Cloud Services, and Digital Marketing Solutions. They develop innovative software tools for creative professionals, leverage cloud infrastructure, and incorporate AI and machine learning. Their distributionmodel involves direct sales, a partner ecosystem, and an online marketplace. Revenue is generated through subscription plans, licensing, and advertising platforms.
In 2023, Adobe generated most of its revenue, $18.28 billion (94%) from subscriptions, followed by services with $665 million and products with $460 million. In 2022, Adobe generated $17.6 billion, in 2021 $15.78 billion, in 2020 412.87 billion.
In 2023, Adobe generated most of its revenue, $18.28 billion (94%) from subscriptions, followed by services with $665 million and products with $460 million.
Adobe generates most of its revenue from subscriptions. The subscriptionbusiness consists of digital media, digital experiences, and publishing & advertising. Indeed, in 2023, Adobe generated $13.84 billion in digital media, $4.33 billion in digital experiences, and $115 million from publishing & advertising.
The Adobe digital media business consists of two segments: creative cloud and document cloud. In 2023, Adobe generated $11.52 billion from the creative cloud vs. $ 2.7 from the document cloud.
Adobe has a coststructure skewed toward subscriptions, which carry a high gross margin compared to other segments. Indeed, subscriptions generate most of the revenue for Adobe, and in 2023, for instance, on $19.41 billion in revenue, $2.35 billion in cost of revenue, and $17.05 in gross margins.
Adobe spent $5.35 billion in sales and marketingexpenses for 2022, which represented 28% of its total revenues. In 2022, Adobe spent $4.97 billion in sales and marketingexpenses in 2022, which represented 28% of its total revenue. This compared to $4.32 billion in 2021, which represented 27% of its total revenue.
Adobe spent $3.47 billion in R&D expenses in 2023 representing 18% of its total revenues, and it spent $2.99 billion in R&D expenses for 2022, representing 17% of its total revenue, vs. $2.54 billion in 2021, representing 16% of its total revenue.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
