The 4S marketing framework provides a holistic approach to contemporary marketing, emphasizing customer understanding, value creation, memorable experiences, and compelling storytelling. Implementing this framework enables organizations to thrive in an ever-evolving digital landscape, build lasting customer relationships, and differentiate themselves in competitive markets.
The 4S marketing framework is designed to address the complexities of modern marketing by focusing on four essential elements:
Sensing: Understanding customer needs and preferences.
Serving: Providing value through products and services.
Savoring: Enhancing the customer experience.
Storytelling: Crafting compelling narratives to connect with customers.
Let’s delve deeper into each of these components:
Sensing: Understanding Customer Needs and Preferences
Sensing involves gathering data and insights to understand customer behavior, needs, and preferences. This step is critical in today’s data-driven marketing landscape. Here are some key aspects of Sensing:
Market Research and Data Analysis
Conduct thorough market research to identify trends, competitors, and opportunities.
Utilize data analytics tools to collect and analyze customer data, such as demographics, buying behavior, and online interactions.
Use customer feedback and surveys to gain insights into their preferences and pain points.
Persona Development
Create detailed customer personas based on the collected data. Personas represent different segments of your target audience and help tailor marketing efforts.
Competitor Analysis
Study competitors’ strategies and performance to identify gaps and opportunities in the market.
Benchmark your products or services against competitors to highlight unique selling points.
Serving: Providing Value Through Products and Services
Once you have a clear understanding of customer needs, the Serving component focuses on delivering value through your products or services. This involves:
Product or Service Innovation
Continuously innovate and improve your offerings based on customer feedback and market trends.
Ensure that your products or services address specific pain points and deliver clear benefits to customers.
Customer-Centric Approach
Adopt a customer-centric mindset across your organization, emphasizing customer satisfaction and retention.
Implement strategies like personalized marketing, loyalty programs, and exceptional customer service.
Pricing Strategies
Develop pricing strategies that align with customer expectations and the perceived value of your offerings.
Consider dynamic pricing models and bundling options to cater to different customer segments.
Savoring: Enhancing the Customer Experience
Creating memorable and enjoyable experiences for customers is crucial in retaining their loyalty and advocacy. The Savoring component focuses on:
User Experience (UX) Design
Invest in user-friendly website and app design to ensure a seamless and enjoyable digital experience.
Optimize the purchase journey to reduce friction and enhance convenience.
Customer Support
Provide accessible and responsive customer support through various channels, including chat, email, and phone.
Empower support teams with the knowledge and resources to address customer inquiries effectively.
Personalization
Leverage data-driven personalization to deliver tailored content, recommendations, and offers to individual customers.
Use automation and AI to anticipate customer needs and preferences.
Storytelling: Crafting Compelling Narratives
Storytelling is about connecting with customers on an emotional level and building a brand narrative that resonates. This component involves:
Brand Identity
Define a clear brand identity that reflects your company’s values, mission, and personality.
Ensure consistent branding across all touchpoints, from your logo to your messaging.
Content Marketing
Develop a content marketingstrategy that shares valuable and relevant content with your audience.
Tell stories that highlight your products’ benefits, customer success stories, and industry insights.
Social Media Engagement
Utilize social media platforms to share your brand’s story and interact with customers.
Encourage user-generated content and engage in conversations with your audience.
Applying the 4S Marketing Framework in Contemporary Marketing
Now that we’ve explored the four components of the 4S marketing framework, let’s consider how this approach can be applied in contemporary marketing practices:
Digital Transformation
The digital landscape has revolutionized marketing. Companies can employ data analytics, artificial intelligence, and machine learning to sense customer preferences, serve personalized experiences, savor customer interactions, and craft compelling narratives on digital platforms.
E-commerce and Omnichannel Marketing
E-commerce has become increasingly prevalent. The 4S framework can help e-commerce businesses better understand online customer behavior, provide seamless shopping experiences, enhance customer support, and tell engaging brand stories through websites and mobile apps.
Customer Relationship Management (CRM)
CRM systems play a crucial role in Sensing and Serving by collecting and analyzing customer data, streamlining sales and support processes, and personalizing communication. They also aid in Savoring by enabling efficient customer service and engagement.
Content Marketing and Social Media
Content marketing and social media platforms are powerful tools for Storytelling. They allow brands to create and share engaging content, interact with customers, and build brand loyalty through storytelling.
Data Privacy and Ethics
As data privacy concerns grow, companies must navigate Sensing with transparency and ethics. Respecting customer privacy and obtaining consent for data collection is essential to maintain trust.
Benefits of the 4S Marketing Framework
Implementing the 4S marketing framework offers several benefits to organizations:
Improved Customer Understanding: Sensing helps organizations gain deeper insights into their customers, leading to more effective marketing strategies.
Enhanced Customer Loyalty: Serving and Savoring components contribute to superior customer experiences, increasing loyalty and retention.
Effective Communication: Storytelling allows companies to communicate their brand values and connect emotionally with customers.
Competitive Advantage: A well-executed 4S strategy can set a company apart from competitors by delivering superior products, services, and experiences.
Adaptability: The framework can be adapted to various industries and business models, making it versatile for different marketing needs.
Challenges and Considerations
While the 4S marketing framework offers significant advantages, it also comes with challenges:
Data Security: Handling customer data responsibly is paramount, as data breaches can damage trust and reputation.
Resource Requirements: Effective implementation of the framework may require investments in technology, talent, and training.
Continuous Adaptation: The marketing landscape evolves rapidly, necessitating ongoing adaptation and innovation.
Ethical Storytelling: Crafting authentic and ethical narratives is essential to avoid backlash and negative publicity.
Examples of Companies Implementing the 4S Framework
Apple: Apple excels in Sensing by gathering user data to improve products continuously. It serves customers with innovative devices and a seamless ecosystem, enhancing the overall experience. Apple’s brand storytelling is legendary, creating a strong emotional connection with its audience.
Amazon: Amazon leverages data-driven insights to offer personalized product recommendations (Sensing). The company excels in Serving with its vast e-commerce platform and Prime membership benefits. The seamless shopping experience and exceptional customer service contribute to Savoring. Amazon’s brand storytelling revolves around customer convenience and innovation.
Nike: Nike’s understanding of customer preferences (Sensing) leads to the creation of cutting-edge athletic products (Serving). Nike focuses on Savoring by offering personalized training programs and fostering a strong sense of community among its customers. The company’s storytelling emphasizes empowerment and achievement.
Coca-Cola: Coca-Cola is a master of Storytelling, with its iconic brand narrative that promotes happiness and togetherness. The company also uses Sensing to understand regional taste preferences and Savoring by creating memorable advertising experiences.
Key Highlights
The 4S Marketing Framework is a contemporary approach to marketing that focuses on Sensing, Serving, Savoring, and Storytelling as essential elements to connect with and engage customers effectively.
The framework is designed to address the complexities of modern marketing by emphasizing four key components:
Sensing: Understanding customer needs and preferences.
Serving: Providing value through products and services.
Savoring: Enhancing the customer experience.
Storytelling: Crafting compelling narratives to connect with customers.
Sensing involves gathering data and insights through market research, data analysis, persona development, and competitor analysis to understand customer behavior, trends, and preferences.
Serving focuses on delivering value through product or service innovation, adopting a customer-centric approach, and developing pricing strategies that align with customer expectations.
Savoring emphasizes creating memorable customer experiences through user experience (UX) design, accessible customer support, and personalization using data-driven techniques.
Storytelling involves defining a clear brand identity, developing a content marketingstrategy, and utilizing social media engagement to connect with customers on an emotional level and build a compelling brand narrative.
The 4S Marketing Framework can be applied in contemporary marketing practices, including digital transformation, e-commerce, customer relationship management (CRM), content marketing, and more.
Implementing this framework offers benefits such as improved customer understanding, enhanced customer loyalty, effective communication, competitive advantage, and adaptability to different industries and business models.
However, challenges include data security, resource requirements, the need for continuous adaptation, and the importance of ethical storytelling to avoid negative consequences.
Examples of companies implementing the 4S Framework include Apple, Amazon, Nike, and Coca-Cola, each excelling in various aspects of Sensing, Serving, Savoring, and Storytelling.
Related Frameworks
Description
When to Apply
Segmentation
– The process of dividing a heterogeneous market into distinct groups of consumers with similar needs, characteristics, or behaviors. Segmentation enables businesses to identify target markets and tailor marketing strategies to meet the specific needs of each segment effectively.
– When designing marketing strategies and targeting specific customer groups. – Using Segmentation to identify market opportunities, allocate resources efficiently, and personalize marketing messages effectively.
Targeting
– The process of selecting the most attractive segments identified through segmentation for marketing efforts. Targeting involves evaluating segment attractiveness, assessing competitive dynamics, and choosing the segments that offer the greatest potential for business success.
– When prioritizing market segments and allocating marketing resources. – Applying Targeting to focus marketing efforts, maximize return on investment, and gain competitive advantage effectively.
Positioning
– The process of establishing a distinct and desirable perception of a product or brand in the minds of consumers relative to competitors. Positioning involves defining the unique value proposition, communicating key attributes, and shaping consumer perceptions to occupy a differentiated and favorable position in the market.
– When developing brand strategies and crafting marketing messages. – Employing Positioning to differentiate products or brands, create emotional connections with consumers, and build brand loyalty effectively.
Strategy
– A comprehensive plan of action designed to achieve specific marketing objectives and goals. Strategy involves analyzing market conditions, setting clear objectives, and outlining the tactics and initiatives needed to achieve desired outcomes.
– When formulating marketing plans and guiding marketing activities. – Developing Strategy to align marketing efforts with business objectives, adapt to changing market conditions, and achieve sustainable competitive advantage effectively.
Segmentation, Targeting, and Positioning (STP)
– An integrated approach to marketing that combines segmentation, targeting, and positioning strategies to identify and reach the most profitable customer segments effectively. STP helps businesses understand customer needs, prioritize market opportunities, and develop compelling value propositions.
– When developing marketing strategies and planning marketing campaigns. – Applying STP to align marketing efforts with customer preferences, optimize resource allocation, and drive customer engagement effectively.
SWOT Analysis
– A strategic planning tool that helps businesses identify internal strengths and weaknesses, as well as external opportunities and threats. SWOT Analysis enables businesses to assess their competitive position, evaluate market conditions, and develop strategies to capitalize on strengths and opportunities while mitigating weaknesses and threats.
– When conducting strategic assessments and formulating marketing strategies. – Using SWOT Analysis to identify strategic priorities, guide decision-making processes, and enhance organizational performance effectively.
Marketing Mix (4Ps)
– A foundational framework that outlines the key elements of a marketing strategy: Product, Price, Place, and Promotion. The Marketing Mix helps businesses design comprehensive marketing strategies by addressing product attributes, pricing strategies, distribution channels, and promotional tactics.
– When developing marketing plans and implementing marketing campaigns. – Employing the Marketing Mix to optimize product offerings, set competitive prices, reach target audiences, and communicate value effectively.
Ansoff Matrix
– A strategic planning tool that helps businesses assess growth opportunities by analyzing combinations of market penetration, market development, product development, and diversification strategies. The Ansoff Matrix enables businesses to evaluate risk levels and choose the most appropriate growth strategies for their specific circumstances.
– When evaluating growth opportunities and formulating expansion strategies. – Using the Ansoff Matrix to assess market dynamics, identify growth drivers, and prioritize strategic initiatives effectively.
Marketing Funnel
– A model that illustrates the stages through which consumers progress from awareness to purchase and loyalty. The Marketing Funnel typically consists of stages such as awareness, interest, consideration, purchase, and retention, and helps businesses understand consumer behavior and track the effectiveness of marketing efforts at each stage.
– When analyzing customer journeys and optimizing marketing campaigns. – Utilizing the Marketing Funnel to identify conversion barriers, tailor marketing messages, and improve customer engagement and retention effectively.
Digital Marketing Framework
– A framework that outlines the key components and strategies for conducting marketing activities in digital channels. The Digital Marketing Framework encompasses various tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising, and helps businesses leverage digital channels to reach and engage target audiences effectively.
– When planning and implementing digital marketing campaigns. – Applying the Digital Marketing Framework to leverage digital channels, enhance online visibility, and drive traffic, leads, and conversions effectively.
Account-based marketing (ABM) is a strategy where the marketing and sales departments come together to create personalized buying experiences for high-value accounts. Account-based marketing is a business-to-business (B2B) approach in which marketing and sales teams work together to target high-value accounts and turn them into customers.
Ad Ops – also known as Digital Ad Operations – refers to systems and processes that support digital advertisements’ delivery and management. The concept describes any process that helps a marketing team manage, run, or optimize ad campaigns, making them an integrating part of the business operations.
Venture capitalist, Dave McClure, coined the acronym AARRR which is a simplified model that enables to understand what metrics and channels to look at, at each stage for the users’ path toward becoming customers and referrers of a brand.
Affinity marketing involves a partnership between two or more businesses to sell more products. Note that this is a mutually beneficial arrangement where one brand can extend its reach and enhance its credibility in association with the other.
As the name suggests, ambush marketing raises awareness for brands at events in a covert and unexpected fashion. Ambush marketing takes many forms, one common element, the brand advertising their products or services has not paid for the right to do so. Thus, the business doing the ambushing attempts to capitalize on the efforts made by the business sponsoring the event.
Affiliate marketing describes the process whereby an affiliate earns a commission for selling the products of another person or company. Here, the affiliate is simply an individual who is motivated to promote a particular product through incentivization. The business whose product is being promoted will gain in terms of sales and marketing from affiliates.
The bullseye framework is a simple method that enables you to prioritize the marketing channels that will make your company gain traction. The main logic of the bullseye framework is to find the marketing channels that work and prioritize them.
Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders.
According to inbound marketing platform HubSpot, brand dilution occurs “when a company’s brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops in an industry that they don’t have any market share in.” Brand dilution, therefore, occurs when a brand decreases in value after the company releases a product that does not align with its vision, mission, or skillset.
The brand essence wheel is a templated approach businesses can use to better understand their brand. The brand essence wheel has obvious implications for external brand strategy. However, it is equally important in simplifying brand strategy for employees without a strong marketing background. Although many variations of the brand essence wheel exist, a comprehensive wheel incorporates information from five categories: attributes, benefits, values, personality, brand essence.
The brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. The premium on seemingly equal products and quality is attributable to its brand equity.
Brand positioning is about creating a mental real estate in the mind of the target market. If successful, brand positioning allows a business to gain a competitive advantage. And it also works as a switching cost in favor of the brand. Consumers recognizing a brand might be less prone to switch to another brand.
Business storytelling is a critical part of developing a business model. Indeed, the way you frame the story of your organization will influence its brand in the long-term. That’s because your brand story is tied to your brand identity, and it enables people to identify with a company.
Content marketing is one of the most powerful commercial activities which focuses on leveraging content production (text, audio, video, or other formats) to attract a targeted audience. Content marketing focuses on building a strong brand, but also to convert part of that targeted audience into potential customers.
One of the first mentions of customer lifetime value was in the 1988 book Database Marketing: Strategy and Implementation written by Robert Shaw and Merlin Stone. Customer lifetime value (CLV) represents the value of a customer to a company over a period of time. It represents a critical business metric, especially for SaaS or recurring revenue-based businesses.
Customer segmentation is a marketing method that divides the customers in sub-groups, that share similar characteristics. Thus, product, marketing and engineering teams can center the strategy from go-to-market to product development and communication around each sub-group. Customer segments can be broken down is several ways, such as demographics, geography, psychographics and more.
Developer marketing encompasses tactics designed to grow awareness and adopt software tools, solutions, and SaaS platforms. Developer marketing has become the standard among software companies with a platform component, where developers can build applications on top of the core software or open software. Therefore, engaging developer communities has become a key element of marketing for many digital businesses.
A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing channels, usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.
Field marketing is a general term that encompasses face-to-face marketing activities carried out in the field. These activities may include street promotions, conferences, sales, and various forms of experiential marketing. Field marketing, therefore, refers to any marketing activity that is performed in the field.
interaction with a brand until they become a paid customer and beyond.
Funnel marketing is modeled after the marketing funnel, a concept that tells the company how it should market to consumers based on their position in the funnel itself. The notion of a customer embarking on a journey when interacting with a brand was first proposed by Elias St. Elmo Lewis in 1898.
Funnel marketing typically considers three stages of a non-linear marketing funnel. These are top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). Particular marketing strategies at each stage are adapted to the level of familiarity the consumer has with a brand.
A go-to-market strategy represents how companies market their new products to reach target customers in a scalable and repeatable way. It starts with how new products/services get developed to how these organizations target potential customers (via sales and marketing models) to enable their value proposition to be delivered to create a competitive advantage.
The term “greenwashing” was first coined by environmentalist Jay Westerveld in 1986 at a time when most consumers received their news from television, radio, and print media. Some companies took advantage of limited public access to information by portraying themselves as environmental stewards – even when their actions proved otherwise. Greenwashing is a deceptive marketing practice where a company makes unsubstantiated claims about an environmentally-friendly product or service.
Grassroots marketing involves a brand creating highly targeted content for a particular niche or audience. When an organization engages in grassroots marketing, it focuses on a small group of people with the hope that its marketing message is shared with a progressively larger audience.
Growth marketing is a process of rapid experimentation, which in a way has to be “scientific” by keeping in mind that it is used by startups to grow, quickly. Thus, the “scientific” here is not meant in the academic sense. Growth marketing is expected to unlock growth, quickly and with an often limited budget.
Guerrilla marketing is an advertising strategy that seeks to utilize low-cost and sometimes unconventional tactics that are high impact. First coined by Jay Conrad Levinson in his 1984 book of the same title, guerrilla marketing works best on existing customers who are familiar with a brand or product and its particular characteristics.
Hunger marketing is a marketing strategy focused on manipulating consumer emotions. By bringing products to market with an attractive price point and restricted supply, consumers have a stronger desire to make a purchase.
Integrated marketing communication (IMC) is an approach used by businesses to coordinate and brand their communication strategies. Integrated marketing communication takes separate marketing functions and combines them into one, interconnected approach with a core brand message that is consistent across various channels. These encompass owned, earned, and paid media. Integrated marketing communication has been used to great effect by companies such as Snapchat, Snickers, and Domino’s.
Inbound marketing is a marketing strategy designed to attract customers to a brand with content and experiences that they derive value from. Inbound marketing utilizes blogs, events, SEO, and social media to create brand awareness and attract targeted consumers. By attracting or “drawing in” a targeted audience, inbound marketing differs from outbound marketing which actively pushes a brand onto consumers who may have no interest in what is being offered.
Integrated marketing describes the process of delivering consistent and relevant content to a target audience across all marketing channels. It is a cohesive, unified, and immersive marketing strategy that is cost-effective and relies on brand identity and storytelling to amplify the brand to a wider and wider audience.
The marketing mix is a term to describe the multi-faceted approach to a complete and effective marketing plan. Traditionally, this plan included the four Ps of marketing: price, product, promotion, and place. But the exact makeup of a marketing mix has undergone various changes in response to new technologies and ways of thinking. Additions to the four Ps include physical evidence, people, process, and even politics.
Marketing myopia is the nearsighted focus on selling goods and services at the expense of consumer needs. Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. Originally, Levitt described the concept in the context of organizations in high-growth industries that become complacent in their belief that such industries never fail.
Marketing personas give businesses a general overview of key segments of their target audience and how these segments interact with their brand. Marketing personas are based on the data of an ideal, fictional customer whose characteristics, needs, and motivations are representative of a broader market segment.
Meme marketing is any marketing strategy that uses memes to promote a brand. The term “meme” itself was popularized by author Richard Dawkins over 50 years later in his 1976 book The Selfish Gene. In the book, Dawkins described how ideas evolved and were shared across different cultures. The internet has enabled this exchange to occur at an exponential rate, with the first modern memes emerging in the late 1990s and early 2000s.
Microtargeting is a marketing strategy that utilizes consumer demographic data to identify the interests of a very specific group of individuals. Like most marketing strategies, the goal of microtargeting is to positively influence consumer behavior.
Multichannel marketing executes a marketing strategy across multiple platforms to reach as many consumers as possible. Here, a platform may refer to product packaging, word-of-mouth advertising, mobile apps, email, websites, or promotional events, and all the other channels that can help amplify the brand to reach as many consumers as possible.
Multi-level marketing (MLM), otherwise known as network or referral marketing, is a strategy in which businesses sell their products through person-to-person sales. When consumers join MLM programs, they act as distributors. Distributors make money by selling the product directly to other consumers. They earn a small percentage of sales from those that they recruit to do the same – often referred to as their “downline”.
The Net Promoter Score (NPS) is a measure of the ability of a product or service to attract word-of-mouth advertising. NPS is a crucial part of any marketing strategy since attracting and then retaining customers means they are more likely to recommend a business to others.
Neuromarketing information is collected by measuring brain activity related to specific brain functions using sophisticated and expensive technology such as MRI machines. Some businesses also choose to make inferences of neurological responses by analyzing biometric and heart-rate data.
Neuromarketing is the domain of large companies with similarly large budgets or subsidies. These include Frito-Lay, Google, and The Weather Channel.
Newsjacking as a marketing strategy was popularised by David Meerman Scott in his book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Newsjacking describes the practice of aligning a brand with a current event to generate media attention and increase brand exposure.
A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option.
We can define pull and push marketing from the perspective of the target audience or customers. In push marketing, as the name suggests, you’re promoting a product so that consumers can see it. In a pull strategy, consumers might look for your product or service drawn by its brand.
Real-time marketing is as exactly as it sounds. It involves in-the-moment marketing to customers across any channel based on how that customer is interacting with the brand.
Relationship marketing involves businesses and their brands forming long-term relationships with customers. The focus of relationship marketing is to increase customer loyalty and engagement through high-quality products and services. It differs from short-term processes focused solely on customer acquisition and individual sales.
Reverse marketing describes any marketing strategy that encourages consumers to seek out a product or company on their own. This approach differs from a traditional marketing strategy where marketers seek out the consumer.
Remarketing involves the creation of personalized and targeted ads for consumers who have already visited a company’s website. The process works in this way: as users visit a brand’s website, they are tagged with cookies that follow the users, and as they land on advertising platforms where retargeting is an option (like social media platforms) they get served ads based on their navigation.
Sensory marketing describes any marketing campaign designed to appeal to the five human senses of touch, taste, smell, sight, and sound. Technologies such as artificial intelligence, virtual reality, and the Internet of Things (IoT) are enabling marketers to design fun, interactive, and immersive sensory marketing brand experiences. Long term, businesses must develop sensory marketing campaigns that are relevant and effective in eCommerce.
Services marketing originated as a separate field of study during the 1980s. Researchers realized that the unique characteristics of services required different marketing strategies to those used in the promotion of physical goods. Services marketing is a specialized branch of marketing that promotes the intangible benefits delivered by a company to create customer value.
Sustainable marketing describes how a business will invest in social and environmental initiatives as part of its marketing strategy. Also known as green marketing, it is often used to counteract public criticism around wastage, misleading advertising, and poor quality or unsafe products.
Word-of-mouth marketing is a marketing strategy skewed toward offering a great experience to existing customers and incentivizing them to share it with other potential customers. That is one of the most effective forms of marketing as it enables a company to gain traction based on existing customers’ referrals. When repeat customers become a key enabler for the brand this is one of the best organic and sustainable growth marketing strategies.
360 marketing is a marketing campaign that utilizes all available mediums, channels, and consumer touchpoints. 360 marketing requires the business to maintain a consistent presence across multiple online and offline channels. This ensures it does not miss potentially lucrative customer segments. By its very nature, 360 marketing describes any number of different marketing strategies. However, a broad and holistic marketing strategy should incorporate a website, SEO, PPC, email marketing, social media, public relations, in-store relations, and traditional forms of advertising such as television.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
