Mailchimp was acquired for $12 billion in cash and stock advances by Intuit, in 2021. American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
| Detail | Description |
|---|---|
| Company | Mailchimp (The Rocket Science Group LLC) |
| Ownership Structure | Wholly owned subsidiary |
| Parent Company | Intuit Inc. |
| Acquisition Date | November 1, 2021 |
| Founding Date | 2001 |
| Founders | Ben Chestnut and Dan Kurzius |
| Headquarters | Atlanta, Georgia, USA |
| Primary Business | Providing email marketing and automation services for small and medium-sized businesses |
| Strategic Goals | Enhancing integration with Intuit’s ecosystem, expanding marketing and e-commerce solutions, and supporting small business growth |
Additional Ownership Details
- Intuit Inc.: Mailchimp was acquired by Intuit Inc. in November 2021 for approximately $12 billion. This acquisition aims to integrate Mailchimp’s marketing automation capabilities with Intuit’s suite of financial and business management solutions, including QuickBooks.
- Corporate Strategy: As part of Intuit, Mailchimp focuses on providing powerful marketing tools to help small and medium-sized businesses grow. The integration with Intuit’s ecosystem aims to offer a seamless experience for businesses looking to manage both their marketing and financial operations.
- Product Offerings: Mailchimp offers a range of services, including email marketing, audience management, automated customer journeys, and analytics. The platform is designed to help businesses engage their customers effectively and drive sales.
- Innovation and Growth: Mailchimp continues to innovate by expanding its features and capabilities, such as introducing e-commerce tools and enhancing its AI-driven insights. The company is committed to helping small businesses thrive in an increasingly digital world.
- Customer Focus: Mailchimp prioritizes customer success by providing user-friendly tools, educational resources, and personalized support. The company’s mission is to empower businesses to connect with their audiences and achieve meaningful growth.
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