Depop had about 55.6 million registered users at the end of 2025, up from 43.5 million a year earlier and 35 million at the end of 2023, according to the 10-K of its then owner, Etsy. Of those, 7.0 million were active buyers and 3.2 million active sellers. Etsy sold Depop to eBay for about $1.4 billion in cash on 30 July 2026, so 2025 is the last full year of Depop figures in Etsy’s filings.
How we source: the figures in the boxes and charts on this page come from Etsy’s own annual filing, with the period stated next to each number. Data checked 25 October 2026. The original article below may quote earlier periods. Our methodology.
Correction, 25 October 2026:
An earlier version of this page said Depop had 20 million registered users in 2022. Etsy's 10-K for 2022 reports approximately 30 million registered users.
Key figures · 2025 (year to 31 December 2025), Depop's last full year under Etsy; eBay has owned Depop since 30 July 2026
Depop revenue (Etsy pro forma, discontinued operations), FY2025$186.6M
Registered usersabout 55.6 million (from 43.5 million)31 December 2025
Active buyers / active sellers7.0 million / 3.2 million31 December 2025
Sale to eBay$1.4 billion cash ($1.2 billion base price)Completed 30 July 2026
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
