Derek Thompson’s newsletter and podcast of 23 October 2026 put one question at the centre of the AI trade: how much revenue the AI ecosystem earns from outside itself. His main source is Ramp, the corporate-card company, and its lead economist Ara Kharazian, whose monthly letter of 14 October says “80% of spend on OpenAI and Anthropic is driven by 1% of firms” on Ramp.
The same Ramp letter says per-employee spend among those top firms is stalling and records “two straight months of virtually no growth in token spend.” Apollo’s chief economist Torsten Slok added on 22 October that most of the biggest spenders are VC-backed.
Business Pill · CONCENTRATION
A short Business Engineer explainer of concentration: when a few big pieces make most of a total. It teaches the general idea only and says nothing about the figures in this piece.
The key insight: As we read it, Ramp’s data describes demand for frontier models that is narrow at the top: 1% of firms on Ramp drive 80% of OpenAI and Anthropic spend, and Apollo’s chart shows most of those top spenders are VC-backed.
Update, 26 Oct: Anthropic’s S-1 shows the filed numbers. Anthropic’s own customer counts in Anthropic’s S-1: more than 1,900 customers paying $1 million or more and about 250 paying $10 million or more on a trailing-twelve-month basis as of 30 September 2026; the top five customers were about 25% of revenue in the nine months to 30 September, and about 79% of third-quarter revenue came from customers outside the top five, up from about 64% in the first quarter. More: the customer-concentration piece.
What happened next (30 Oct): OpenRouter’s spend data. A chart posted on X on 30 October by Peter Walker, sourced to OpenRouter weekly spend data, shows spend on Anthropic models up 107.0% in the week of 19 October against the week of 3 August, with OpenAI up 78.9%, DeepSeek up 73.9% and Google up 14.6% on the same basis. Walker wrote that the Anthropic jump corresponds to the Opus 5.5 launch and that OpenAI’s GPT-6 Astra kicked off its jump in early September. OpenRouter’s figures cover spend by users on OpenRouter only, a different population from the Ramp card data above.
Peter Walker’s post on X, above, with the OpenRouter chart; it had about 680 views when we read it on 30 October.
What Ramp’s Data Shows
- Concentration. Kharazian wrote in Ramp’s 14 October letter that Ramp had previously shared that “80% of spend on OpenAI and Anthropic is driven by 1% of firms.”
- The top 1% is stalling. The letter says that “on a per-employee basis, spend is stuttering for the top 1% of firms.” Per-employee spend rose 11.7% from August, but the top 1% spent $9,568 per employee per month in September, down 3.1% from its July high of $9,873.
- Token spend. Ramp writes that token volumes rose over the same period and that token spend led the declines: “Because of August and September, we’ve recorded two straight months of virtually no growth in token spend.” It adds that AI spend rose at the beginning of October to a new peak, 1.5% above the previous peak in August.
- Prices. Kharazian’s explanation: “the main driver is price declines at the frontier, in addition to efficiency and quality improvements for models across intelligence levels, that are driving the blended price per million tokens down.”
- Who the big spenders are. In Apollo’s Daily Spark of 22 October, Slok wrote: “Ramp data show that 80% of the top 1% of AI spenders are VC-backed, compared with only 13% of the median spender.” Apollo’s chart puts the shares at 80.4% and 13.1%.


What Was Posted on X
Derek Thompson posted on X about his new podcast and newsletter, setting out three cracks in the AI thesis from Ramp economist Ara Kharazian: concentration among VC-backed tech companies, stagnating spend among the top 1% of companies, and falling token prices. The framing is Thompson’s own.
Kurt S. Altrichter wrote on 24 October that “the AI boom is narrower than almost anyone admits.” He writes that the top 10% of firms account for 99.5% of all model-serving spend, 99% of neocloud and 95%+ of OpenAI and Anthropic billings, and that 80.4% of the heaviest AI spenders “run on venture capital, not their own revenue.” He calls it “a concentrated, circular buildout”; that framing is his. The piece sets his figures against the Ramp data above.
The Numbers, Side by Side
The table lists Ramp’s figures with the period each one covers. Two rows both read about 80%, but they measure different things: one is a share of spending, the other a share of firms.
| Measure | Figure | Period | Source |
|---|---|---|---|
| Share of OpenAI and Anthropic spend driven by the top 1% of firms | 80% | Earlier Ramp data, cited 14 Oct | Ramp letter |
| Share of firms that are VC-backed | 80.4% of the top 1% of AI spenders; 13.1% of the median spender | Chart of 22 Oct | Apollo, Ramp data |
| AI spend per employee per month, top 1% of firms paying for AI | $9,567.53 (August: $8,568.17) | Latest month in the index | Ramp AI Index |
| Same, top 10% of firms | $813.43 (August: $740.47) | Latest month in the index | Ramp AI Index |
| Same, median firm | $15.70 (August: $14.74) | Latest month in the index | Ramp AI Index |
| Blended price per million tokens, OpenAI and Anthropic | $0.64, down 25.4% from $0.86 | Week ending 11 Oct vs week ending 13 Sep | Ramp AI Index |
| Total token spending; total token volume | Up 23.0%; up 52.4% | Same two weeks | Ramp AI Index |
| Businesses on Ramp paying for AI | 55.9% | Latest month in the index | Ramp AI Index |
Sources: Ramp Econ Lab letter “Cracks in the AI Thesis Part 3”, 14 October 2026; Ramp AI Index, data through September 2026; Apollo Daily Spark, 22 October 2026, as covered in our earlier piece. Spend per employee is the median within each group, per Ramp. The latest month in the index is September 2026.
What Thompson Wrote
Thompson opens with the analyst Craig Moffett, who told Ben Thompson: “All I care about is, are the revenues coming into the system greater than the costs of building the whole value chain.” Thompson writes that Ramp oversees the spending of about 85,000 American businesses, including more than $10 billion a year in AI purchases, and that its sample “skews toward tech companies, and cannot account for the whole economy.”
On X, Thompson set out three “cracks” from Kharazian’s data: concentration, stalling spend at the top, and falling token prices. On concentration, he wrote that if most AI spending comes from companies that rely on venture capital firms that also rely on AI valuations, “this seems like another example of the AI capital cycle paying itself.” That is Thompson’s reading.
Update (24 Oct): how concentrated, by category. Apollo’s chief economist Torsten Slok broke the same Ramp data down by type of spend in The Daily Spark of 24 September. He wrote that “the top 10% of customers account for 99.5% of model-serving spend and 99% of neocloud spend, leaving the bottom 90% of firms with 0.5% and 1%.” For comparison, he put non-AI SaaS at 91.8% and CRM at 84.2%, “where the long tail still contributes a real 15.8%.” Apollo’s table, re-shared on X on 24 October, gives these shares:
| Spend category (Ramp data) | Top 10% of firms | Bottom 90% of firms |
|---|---|---|
| Model serving and inference | 99.5% | 0.5% |
| Neoclouds | 99.0% | 1.0% |
| OpenAI and Anthropic | 95.6% | 4.4% |
| Cloud computing | 95.7% | 4.3% |
| Paid ads | 91.9% | 8.1% |
| SaaS excluding AI | 91.8% | 8.2% |
| CRM | 84.2% | 15.8% |
Slok’s reading is that “AI spending tracks how much you run, not how many people you have.” Adoption is still widening, on his figures: roughly 10% of software-spending businesses on Ramp now pay a GPU vendor, up from under 4% two years ago, with model serving and inference rising from 2.4% to 8.7% of firms and neoclouds from 2.0% to 3.3%. His bottom line: “adoption is broadening while the spending base is not.”
Source: Apollo, The Daily Spark, 24 September 2026 (sources listed by Apollo: Ramp Chief Economist Ara Kharazian, Apollo Chief Economist); table as published by Apollo. We did not contact Apollo or Ramp.
Update, 6 Nov, 16:00 UTC: Ramp’s economist says “the era of hypergrowth may be over”. In a TechCrunch piece published November 6, Ramp lead economist Ara Kharazian discussed the spend data covered here. “Almost the entire spend on AI is from venture-backed, high-growth tech companies,” he told TechCrunch. “That’s fine as long as AI spend continues to rise, but if it starts to slow down because of something in the market or some other factor, they will all start to slow down simultaneously, and that could lead to other cascading effects.” He added: “The era of hypergrowth may be over.”
TechCrunch reports that token spend grew 1.5% across August and September, against 42% month-over-month growth in July. Ramp’s own October 14 letter describes “two straight months of virtually no growth in token spend” and says AI spend at the start of October was “1.5% above the previous peak in August.” Ramp’s AI Index shows total token spending up 8.9% in the week ending October 23 against the same week a month earlier, while token volume rose 37.1%.
Kharazian attributed the slowdown to price competition rather than weaker demand: “OpenAI and Anthropic price cuts have…just made it cheaper to use AI,” he told TechCrunch. On those two index figures, which cover all vendors, spend per token fell about 20.6% over that month, by our arithmetic (1.089 divided by 1.371); the index’s own blended price for OpenAI and Anthropic alone fell 26.8%, from $0.76 to $0.56 per million tokens.
Connecting the Coverage
Our Chamath piece covered Chamath Palihapitiya’s claim that VC money funds most AI spending, and its update added Apollo’s 80.4% figure. Our token spend piece covered Kharazian telling Axios that token spend had been flat for two months. Our valuation check and our Damodaran piece covered the valuations of Anthropic and OpenAI. Our chip debt piece covered the debt funding the build-out. What’s new here: Ramp’s own letter puts the concentration at 80% of OpenAI and Anthropic spend from 1% of firms, next to its per-employee and price data.
The Structural Read
As we read it, concentration is the first issue Ramp raises: on its data, a small group of firms accounts for most spend on the two leading labs, so a change in that group moves the total.
As we read it, the second is who funds that group: Apollo’s chart, based on Ramp data, shows 80.4% of the top 1% of AI spenders are VC-backed, against 13.1% of the median spender.
As we read it, the third is price: Ramp’s blended price per million tokens fell 25.4% in four weeks while token volume rose 52.4%, so more usage and lower spend growth can arrive together.
Ara Kharazian, Ramp, 14 October 2026
“Because of August and September, we’ve recorded two straight months of virtually no growth in token spend.”
Three Implications
FOR AI MODEL VENDORS On Ramp’s data, 80% of OpenAI and Anthropic spend comes from 1% of firms, so a handful of buyers carry much of the business revenue Ramp sees.
FOR READERS OF AI DEMAND FIGURES Ramp reports token volume up 52.4% and token spending up 23.0% over the same four weeks, with the blended price down 25.4%.
FOR INVESTORS IN THE BUILD-OUT Thompson’s question, via Moffett, is whether revenue from outside the AI value chain covers the cost of building it; Ramp’s data covers businesses on Ramp only.
The Business Engineer Lens
This story maps onto the Business Engineer framework The AI Capex Map & The State of AI Hyperscalers.
The framework describes its subject as “How the money flows, where it cracks, what it buys, who can absorb it”.
As we read it, Ramp’s figures sit at the demand end of that chain: business spend on models is the revenue the build-out is meant to earn. The framework was published in May 2026 and does not discuss Ramp’s data.
What happened next (31 Oct): more tokens, lower prices
Fortune ran a story on 31 October under the headline “Companies are using more AI than ever, but paying less for it, Ramp economist says”; we did not read its body. Ramp’s AI Index page, as read on 31 October, says total token volume rose 37.1% and total token spending rose 8.9% in the week ending 23 October against the week ending 25 September, and gives the blended price per million tokens for OpenAI and Anthropic as $0.56, down 26.8% from $0.76. By our arithmetic, volume grew about four times as fast as spend. The page also puts AI at 5.77% of business spend excluding payroll in September, against 5.96% in August. Our 27 October piece covers Anthropic’s share of that week. Ramp has revised its per-provider token-price figures since 27 October; our note on that piece gives both versions.
What Is Not Established
Ramp’s figures cover businesses on Ramp, not the whole economy. Ramp notes that “because the top 1% represents a small group of firms, its spending estimate is more volatile than our median and top 10% estimates,” and that it revised the top-1% figures up after adding new AI vendors. The 80% concentration figure is described in the letter as previously shared data; the letter we read does not restate its period.
Thompson’s post on X describes the top 1% as accounting for 80 percent of all AI spending, while Ramp’s letter puts it at 80% of spend on OpenAI and Anthropic. We did not contact Ramp, Apollo or Thompson.
The Bottom Line
On Ramp’s data, 1% of firms drive 80% of spend on OpenAI and Anthropic, and Apollo’s chart shows 80.4% of the top 1% of AI spenders are VC-backed. Ramp also reports stalling per-employee spend at the top, two flat months of token spend before an October rise, and a blended token price down 25.4% in four weeks.
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A note on sourcing. This piece rests on Ramp’s 14 October 2026 Econ Lab letter by Ara Kharazian and the Ramp AI Index page, both read in full, plus Apollo’s 22 October Daily Spark as covered in our earlier piece and Derek Thompson’s 23 October post on X and the opening of his newsletter. We could not read the rest of the newsletter or listen to the podcast. Ramp’s figures cover businesses on Ramp. We did not contact Ramp, Apollo or Thompson.
Sources: Derek Thompson on X, 23 Oct 2026 · Derek Thompson newsletter, 23 Oct 2026 (opening read) · Ramp Econ Lab, Cracks in the AI Thesis Part 3, 14 Oct 2026 · Ramp AI Index, data through Sep 2026 · Apollo Daily Spark, 22 Oct 2026 (as covered in our piece)









