QuickBooks is part of the Intuit Group. American billionaire, and founder of Intuit, Scott D. Cook, is the main individual shareholder of the company with 2.54% ownership. The other major shareholders are institutional ones like BlackRock (8.44% ownership), T Rowe Price (5.94%), and The Vanguard Group (8.9% ownership).
| Detail | Description |
|---|---|
| Product | QuickBooks |
| Ownership Structure | Wholly owned product |
| Parent Company | Intuit Inc. |
| Introduction Date | 1983 (original product launch), QuickBooks launched in 1992 |
| Founder | Scott Cook and Tom Proulx |
| Headquarters | Mountain View, California, USA |
| Primary Business | Providing accounting software and financial management tools for small and medium-sized businesses |
| Strategic Goals | Enhancing cloud-based solutions, integrating AI and machine learning, expanding international reach, and supporting small business financial management |
Additional Ownership Details
- Intuit Inc.: QuickBooks is a flagship product of Intuit Inc., a leading financial software company. Intuit owns and manages QuickBooks as part of its comprehensive suite of financial products and services aimed at small businesses and individuals.
- Product Evolution: QuickBooks was developed following the success of Intuit’s original product, Quicken, which was designed for personal financial management. QuickBooks was launched to address the specific needs of small business accounting and has since become a market leader in this segment.
- Corporate Strategy: QuickBooks is central to Intuit’s strategy of providing comprehensive financial solutions that simplify business management. Intuit focuses on integrating QuickBooks with other Intuit products like TurboTax and Mailchimp to offer a seamless experience for small businesses.
- Cloud-Based Innovation: QuickBooks has transitioned from a desktop application to a cloud-based platform, offering users the flexibility and convenience of managing their finances online. QuickBooks Online provides real-time access to financial data, enabling businesses to make informed decisions quickly.
- AI and Automation: Intuit continuously invests in artificial intelligence and machine learning to enhance QuickBooks’ capabilities. This includes automating routine tasks, providing insights through predictive analytics, and improving overall user experience.
- Global Reach: QuickBooks is expanding its international presence, adapting its products to suit different markets’ unique regulatory and financial environments. Intuit aims to support small businesses worldwide with tools that cater to local accounting practices.
- User-Centric Approach: QuickBooks prioritizes user satisfaction by offering intuitive interfaces, robust customer support, and educational resources. The platform is designed to be accessible to business owners with varying levels of accounting expertise, providing tools to manage everything from invoicing to payroll.
Related Visual Stories
