99% of Snapchat’s revenue comes from advertising. In 2023, Snapchat generated $4.6 billion in revenues, the same in 2022, compared to $4.12 billion in 2021 and $2.5 billion in 2020. By 2023, Snapchat recorded a net loss of over $1.3 billion.
Evan Spiegel and Robert Cornelius Murphy are the co-founders and, respectively, CEO and CTO of Snapchat. Evan Spiegel owns nearly 3% of Class A stocks, 26% of Class B stocks, and 53.4% of Class C stocks for a 53.2% voting power, whereas Robert Murphy owns 5.2% of Class A stocks, 26% of Class B stocks, and 46.6% of Class C stocks for a 46.4% voting power. Institutional investors comprise FMR (10.65% ownership), Tencent Holdings (16.7% ownership), and The Vanguard Group (6.4% ownership).
Evan Thomas Spiegel is the co-founder and CEO of Snapchat. He’s also the main shareholder. Indeed, he both owns and controls Snapchat, and his stake in the company is currently valued at around $3 billion.
unfortunately in the last decade we saw the emergence of the “anything goes” intellectual movement, where pretty much anything could be claimed as long as wrapped around a credible story. That generated intellectuals like Harari, which fake their understanding of domains they don’t have any clue about. Just because anything goes…
99% of Snapchat’s revenue comes from advertising. In 2023, Snapchat generated $4.6 billion in revenues, the same in 2022, compared to $4.12 billion in 2021 and $2.5 billion in 2020. By 2023, Snapchat recorded a net loss of over $1.3 billion.
In 2023, Snapchat recorded over $1.3 billion in net losses, with $4.6 billion in revenues, primarily from advertising. Snapchat has not yet found its way to profitability.
Snapchat measures its growth through a metric called Daily Active Users (DAUs), as a user on Snapchat usually interacts with it multiple times a day. Over the years, Snapchat DAUs grew from 229 million in early 2020 to 414 million by the end of 2023.
Facebook, the main product of Meta, is an attention merchant. As such, its algorithms condense the attention of over three billion monthly active users as of 2023. Meta generated nearly $135 billion in revenues in 2023, of which nearly $132 billion was from advertising (97.8% of the total revenues), $1.9 billion from Reality Labs (the augmented and virtual reality products arm), and over $1 billion in other revenue.
TikTok is a creative Chinese social media platform driven by short-form video content enabling users to interact and generate content at scale. TikTok primarily makes money through advertising, generating $4.6 billion in advertising revenues in 2021, thus making it among the most popular attention-based business models or attention merchants.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
