Revenue Streams Examples

Table of Contents

Google Revenue Streams

google-revenue-breakdown — In 2023, Google generated $307.39 billion, comprising $175B in Google Search, $31.51B in YouTube ads, and $31.31B in Google network revenue. $34.69B in other revenue, $33B in Google cloud, $1.53B in other bets.

Apple Revenue Streams

evolution-of-apple-sales — iPhone and Services sales represented the main revenue drivers in 2022. Within the service revenues, the fastest growing sub-segment was the advertising business Apple built on top of the App Store, followed by the Mac, Accessories & Wearables, and the iPad.

Amazon Revenue Streams

amazon-revenue-model — Amazon generated over half a trillion dollars in revenue in 2023, of which $231.87B from online stores, over $140.05B from third-party seller services, $90.76B from AWS, $46.9B from advertising, $40.21B from subscription services, $20.03B billion in physical stores, and $4.96B from other sources.

Netflix Revenue Streams

netflix-revenue-breakdown — In 2023, Netflix generated $33.64 billion in revenue from streaming services and about $83 million from DVD rentals. Thus, over 99.% of Netflix’s revenue came from streaming. While the remaining, about came from DVD. Why does Netflix still report revenue from DVD rental? Before becoming a streaming service, Netflix was a DVD service company; thus, a tiny chunk of revenue still comes from DVDs.

Facebook Revenue Streams

Salesforce Revenue Streams

Salesforce Revenue Breakdown — In 2024, Salesforce generated $32.54 billion from subscriptions and $2.32 billion in professional services, compared to $29 billion in subscriptions in 2023 and $2.33 billion in professional services.

Adobe Revenue Streams

adobe-revenue-breakdown — Adobe generated most of its revenue (93%) from subscriptions in 2022. Indeed, the company generated $16.39 billion in subscription revenue in 2022 compared to $686 million from services, and $532 million from product

Snowflake Revenue Streams

snowflake-revenue-breakdown — Snowflake generates most of its revenue from products/software. For instance, in 2023, almost 94% of its revenue came from product and 6% from professional services. Indeed in 2023, product generated $1.93 billion in revenue, compared to nearly $127 million from professional services.

Recap And Key Takeaways

Google:

Google Search: Advertising revenues from search engine results.
YouTube Ads: Advertising revenues from video ads on YouTube.
Network Members’ Properties: Advertising revenues from partner sites using Google’s ad services.
Other Revenue: Various other revenue sources, including hardware sales.
Google Cloud: Revenue from cloud computing services.
Other Bets: Revenue from ventures and experimental projects.

Apple:

iPhone Sales: Revenue from sales of iPhones.
Services: Revenue from various services, including the App Store, Apple Music, iCloud, etc.
Mac, Accessories & Wearables: Revenue from sales of Mac computers, accessories, and wearables.
iPad: Revenue from sales of iPads.

Amazon:

E-commerce platform: Revenue from product sales on Amazon’s online platform.
Third-party stores services: Revenue from services provided to third-party sellers on the Amazon marketplace.
Amazon AWS: Revenue from cloud computing services.
Amazon advertising: Revenue from advertising on Amazon’s platform.
Amazon Prime: Revenue from Amazon’s subscription service.
Physical stores: Revenue from Amazon’s physical retail stores.

Netflix:

Subscription-based streaming plans: Revenue from subscription fees for its streaming service.

Facebook:

Specific revenue streams not provided in the given information.

Salesforce:

Subscriptions: Revenue from cloud-based software subscriptions.
Professional Services: Revenue from consulting and implementation services.

Adobe:

Subscriptions: Revenue from subscription-based software products.
Services: Revenue from consulting and support services.
Product: Revenue from one-time software purchases and licensing.

Snowflake:

Product/Software: Revenue from cloud-based data warehousing and analytics platform.
Professional Services: Revenue from consulting and implementation services.

Other Case Studies

Company	Revenue Model	Case Study	Analysis
Netflix	Subscription-Based Model	Netflix’s subscription streaming service	Netflix relies on monthly subscription fees, providing access to a vast library of content with no ads.
Spotify	Freemium Model	Spotify’s free and premium music streaming	Spotify offers both free ad-supported and premium ad-free subscriptions, generating revenue from premium users and advertisers.
Amazon	E-commerce and Marketplace Model	Amazon’s online retail and third-party sellers	Amazon generates revenue through product sales, third-party seller fees, and Amazon Web Services (AWS).
Google	Advertising Model	Google’s online advertising, AdWords, and AdSense	Google earns revenue by displaying ads on its search results pages and partner websites.
Apple	Hardware and Ecosystem Model	Apple’s sale of hardware and services	Apple generates revenue from the sale of hardware (iPhone, Mac) and services (Apple Music, App Store).
Airbnb	Commission Model	Airbnb’s commission from host and guest bookings	Airbnb earns a percentage from hosts and guests for each booking facilitated on its platform.
Uber	Commission and Ride Fees Model	Uber’s commission from drivers and ride fees	Uber takes a commission from driver earnings and charges riders based on distance and time.
LinkedIn	Subscription and Recruitment Model	LinkedIn’s premium subscriptions and job postings	LinkedIn generates revenue from premium subscriptions, talent solutions, and marketing solutions.
Dropbox	Freemium and Subscription Model	Dropbox’s cloud storage and file-sharing	Dropbox offers free storage with premium subscriptions for additional features and space.
Facebook (Meta)	Advertising and Data Monetization Model	Facebook and Instagram’s advertising and user data	Meta earns revenue by displaying targeted ads to users and monetizing user data.
Etsy	Handmade and Artisanal Goods Marketplace	Etsy’s platform for artisans and crafters	Etsy provides a platform for artisans to sell their unique handmade products to a global audience.
Upwork	Freelance Talent Marketplace	Upwork’s platform for freelancers and clients	Upwork connects businesses with freelance talent for various projects, spanning from writing to programming.
eBay	Online Auction and Sales Marketplace	eBay’s platform for auctions and sales	eBay allows individuals and businesses to buy and sell a wide range of goods through auctions and direct sales.
Alibaba Group	B2B and B2C E-commerce Marketplace	Alibaba’s e-commerce and wholesale platforms	Alibaba connects global buyers and sellers, facilitating trade and e-commerce transactions on a massive scale.
Turo	Peer-to-Peer Car Rental	Turo’s platform for car owners and renters	Turo enables individuals to rent their vehicles to travelers, disrupting the traditional car rental industry.
Fiverr	Freelance Services Marketplace	Fiverr’s platform for freelance services	Fiverr offers a marketplace for freelancers to offer a wide range of services, from graphic design to content writing.
TaskRabbit	On-Demand Task and Service Marketplace	TaskRabbit’s platform for taskers and clients	TaskRabbit connects individuals with skilled taskers who can complete a variety of household and business tasks.
OpenTable	Restaurant Reservation Marketplace	OpenTable’s platform for restaurant reservations	OpenTable allows users to book restaurant reservations and helps restaurants manage their tables efficiently.
StockX	Sneaker and Collectibles Marketplace	StockX’s platform for sneakers and collectibles	StockX provides a marketplace for authenticated sneaker and collectible sales, ensuring transparency and trust.
Poshmark	Fashion Resale Marketplace	Poshmark’s platform for fashion resale	Poshmark connects fashion enthusiasts to buy and sell gently used clothing and accessories.
Thumbtack	Local Services Marketplace	Thumbtack’s platform for local service providers	Thumbtack helps users find and hire local service professionals, from plumbers to wedding photographers.
HomeAway (Vrbo)	Vacation Rental Marketplace	HomeAway’s platform for vacation rentals	HomeAway offers a marketplace for vacation rentals, connecting travelers with property owners.
Booking.com	Hotel and Accommodation Booking	Booking.com’s online travel agency platform	Booking.com enables travelers to book hotels and accommodations worldwide, serving as an intermediary between customers and hotels.
Zillow	Real Estate Marketplace	Zillow’s platform for buying and selling homes	Zillow provides tools for home buyers, sellers, and renters, simplifying the real estate process.
Freelancer.com	Freelance Job Marketplace	Freelancer.com’s platform for freelance jobs	Freelancer.com connects employers with freelancers to complete a wide range of projects, from software development to graphic design.
Rover	Pet Services Marketplace	Rover’s platform for pet care services	Rover connects pet owners with pet sitters and walkers, offering a range of pet care services.
99designs	Design Services Marketplace	99designs’ platform for design contests	99designs hosts design contests, allowing businesses to receive custom designs from a global community of designers.
WhatsApp	Subscription and In-App Purchases Model	WhatsApp’s subscription and in-app sticker purchases	WhatsApp offers a free messaging service with revenue generated from subscriptions and in-app purchases.
Patreon	Membership and Crowdfunding Model	Patreon’s support for content creators	Patreon allows creators to offer exclusive content to paying members, generating income through memberships.
Shopify	Subscription and E-commerce Model	Shopify’s e-commerce platform and subscription fees	Shopify offers e-commerce solutions and earns revenue through monthly subscription fees and transaction fees.
HubSpot	Inbound Marketing and SaaS Model	HubSpot’s inbound marketing and SaaS services	HubSpot provides inbound marketing and sales software on a subscription basis, generating recurring revenue.
Airbnb for Work	Corporate Travel and Service Fees Model	Airbnb for Work’s service fees for corporate travel	Airbnb for Work charges service fees for businesses booking accommodations and experiences.
Coursera	Online Education and Certification Model	Coursera’s online courses and specialization certificates	Coursera offers courses for free or as part of a subscription, with revenue generated from paid certificates.
Yelp	Advertising and Local Business Model	Yelp’s advertising and partnerships with local businesses	Yelp offers advertising and business solutions, generating revenue through partnerships.
LinkedIn Talent Solutions	Recruitment and Subscription Model	LinkedIn’s recruitment tools and premium subscriptions	LinkedIn Talent Solutions provides tools for talent recruitment and generates revenue through premium subscriptions.
Square	Payment Processing and Financial Services	Square’s payment processing and financial services	Square offers payment processing and financial services, earning revenue through transaction fees and subscriptions.
Salesforce	CRM and Enterprise Software Model	Salesforce’s customer relationship management (CRM)	Salesforce generates revenue from its CRM software and cloud services for enterprises.
Udemy	Online Learning and Course Sales Model	Udemy’s marketplace for online courses	Udemy allows instructors to sell courses, with revenue shared between the platform and instructors.
GoFundMe	Crowdfunding and Platform Fees Model	GoFundMe’s crowdfunding platform and fees	GoFundMe facilitates fundraising campaigns and charges platform fees on donations.
Shutterfly	Photo Printing and Personalized Products	Shutterfly’s photo books, gifts, and printing services	Shutterfly generates revenue by selling personalized photo products.
Robinhood	Commission-Free Stock Trading Model	Robinhood’s commission-free stock and crypto trading	Robinhood offers commission-free trading and generates revenue through order flow payments.
Salesforce Marketing Cloud	Marketing Automation Model	Salesforce Marketing Cloud’s marketing automation	Salesforce’s marketing automation tools generate revenue through subscription and usage fees.
DoorDash	Food Delivery and Service Fees Model	DoorDash’s food delivery and service fees	DoorDash charges service fees to customers and restaurants for food delivery services.
Expedia	Online Travel Booking and Commissions	Expedia’s online travel booking and commissions	Expedia earns revenue by facilitating online travel bookings and taking commissions from hotels and airlines.
GitHub	Developer Tools and Enterprise Services	GitHub’s code hosting and collaboration platform	GitHub provides free and paid developer tools and earns revenue from enterprise subscriptions.
SurveyMonkey	Survey and Data Insights Model	SurveyMonkey’s survey creation and data analysis	SurveyMonkey offers survey tools and generates revenue from premium plans and data insights.
ZoomInfo	B2B Sales and Marketing Intelligence	ZoomInfo’s B2B sales and marketing intelligence	ZoomInfo offers B2B data and intelligence services, earning revenue through subscriptions and sales.