Product managers interact with customers and evaluate market opportunities. They are said to be outward-facing. Business analysts evaluate internal systems, practices, and processes to best support the product manager in delivering customer outcomes. They are said to be inward-facing.
Understanding product managers and business analysts
Product managers are a relatively new addition to many software development companies. As a result, the product manager role can be poorly defined and vary from company to company.
This causes overlap with roles requiring similar skill sets, such as the business analyst. Furthermore, some businesses use the terms business analyst and product manager interchangeably to describe the same person.
While each works with the other during a project, they have separate and very distinct responsibilities. Let’s now take a look at these distinctions in detail.
Product managers outwardly look at the market and liaise with customers to assess product opportunities. They understand why people use a product without defining how it will be used. Instead, they identify customer problems worth solving and ensure the team has reached a meaningful solution for each. While they are customer-centric, product managers also ensure product development is in alignment with company objectives.
They guide cross-functional teams through a project using a high level of organization and expertise to make strategic decisions. In some cases, they may also have responsibility for marketing, forecasting, and profit and loss.
Product managers determine the why, what, and when of a product to be built by the engineering or technical team.
Business analysts assess internal processes and systems to determine how to best support product managers and customer requests.
In other words, they are responsible for gathering technical specifications so the product can become a reality. Software changes invariably require that they facilitate discussions between the business and technology teams.
If changes to processes or systems are required, they must be able to identify potential challenges ahead of time. These include problems associated with technical constraints or unacceptable levels of risk. If change is required, they must identify a solution and then work closely with project team members to keep them informed during implementation.
In IT companies, business analysts may also automate processes and functions.
Similarities between product managers and business analysts
Sometimes, the product manager and business analyst will work together and perform similar roles.
When a change in project direction necessitates a new product, the owner of the business becomes the product manager. Therefore, the business analyst must coordinate and collaborate with the product manager to ensure requirements are understood and well defined.
Despite their many differences, both roles maintain a focus on requirements. Both need to understand the market, target audience, user, and business problems to deliver a successful outcome. Both are also tasked with communicating these requirements with their respective teams to ensure the project progresses smoothly.
- Product managers work with customers and assess the market for opportunities. They are said to be outwards facing. Business analysts evaluate internal systems to best support the product manager in delivering customer outcomes. They are said to be inward-facing.
- Product managers guide cross-functional teams through product development to ensure it is in alignment with broader company objectives. They dictate the why, what, and when of the product to be built.
- Business analysts are tasked with gathering technical specifications and bringing the product manager’s vision to life. If this requires changes to the software or internal processes, they must facilitate collaboration, identify solutions, and keep project team members informed.
Connected Product Development Frameworks
Read the remaining product development frameworks here.
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