Massimo Dutti had 122 franchised stores at 31 January 2026, out of 511, up from 118 a year earlier and 114 two years earlier, Inditex’s annual reports show; company-managed stores fell to 389. Franchised stores brought in 20% of the brand’s store sales in fiscal 2025, when its net sales reached €2,019 million. At 31 July 2026 Massimo Dutti had 509 stores in all, Inditex’s half-year results say, without a franchise split.
How we source: the figures in the boxes and charts on this page come from Inditex’s own annual filing, with the period stated next to each number. Data checked 8 November 2026. The original article below may quote earlier periods. Our methodology.
Key figures · fiscal 2025 (year to 31 January 2026), the latest store split by ownership; first-half 2026 (to 31 July 2026) store and sales figures from Inditex's interim results
Group net sales, FY2025€39.86B (≈ $45.1B)+3.2% vs prior year
Zara, Zara Home, Lefties€28.05B (≈ $31.7B)+1.0% vs prior year
Bershka€3.29B (≈ $3.7B)+12.2% vs prior year
Stradivarius€3.00B (≈ $3.4B)+12.7% vs prior year
Pull&Bear€2.55B (≈ $2.9B)+3.1% vs prior year
Massimo Dutti€2.02B (≈ $2.3B)+3.0% vs prior year
Massimo Dutti franchised stores122 of 511 (23.9%)31 January 2026
Sales through franchised stores20% of store sales (80% company-managed)FY2025
Massimo Dutti stores, H1 2026509 (518 a year earlier)31 July 2026
Inditex net sales by brand (€M), fiscal 2025 (year to 31 January 2026); the six add up to group net sales. Inditex does not split brand sales between company-managed and franchised stores in euros
Massimo Dutti, a renowned fashion retailer, is part of the Inditex family of brands; it offers sophisticated and timeless fashion products crafted with high-quality materials. The brand provides an elevated shopping experience and personalized service. Revenue is generated through product sales in flagship stores and e-commerce platforms. Massimo Dutti targets fashion-forward individuals and quality-conscious shoppers, catering to their elegant and premium fashion preferences. Key activities involve design, store operations, and marketing. Strategic partnerships and a strong brand reputation contribute to their success.
Massimo Dutti generated €1.84 billion in revenue in 2023, €1.59 billion in 2022, €1.65 billion in 2021, €1.27 billion in 2020, and €1.9 billion in 2019.
Massimo Dutti generated €339 million in profit before tax in 2023, compared to €226 in 2022, €250 million in 2021, 63 million in 2020, and €282 million in 2019.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
