Hershey’s net sales rose 4.4% to $11.69 billion in fiscal 2025, according to its 10-K. North America Confectionery brought in $9.48 billion, about 81% of the total, and salty snacks grew 12%. But higher commodity and tariff costs cut the gross margin to 33.5% from 47.3%, and net income fell 60% to $883 million.
How we source: the figures in the boxes and charts on this page come from Hershey’s own annual filing, with the period stated next to each number. Data checked 17 October 2026. The original article below may quote earlier periods. Our methodology.
Key figures ยท fiscal 2025 (year to 31 December 2025)
Net sales, FY2025$11.7B+4.4% vs prior year
North America Confectionery$9.5B+4.0% vs prior year
North America Salty Snacks$1.3B+11.9% vs prior year
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
