Start-Up
What Is Brand Value And Brand Equity And Why They Matter?
Brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. The premium on seemingly equal products and quality is attributable to its brand equity. Beyond the balance sheet and into the consumer’s mind …
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Stats and Facts Of Challenges Content Marketers Face [Infographic]
Content marketing isn’t as easy as many think. Producing high-value quality content is one thing; winning leads over and ensuring conversions is quite another. While working your way through the content marketing journey, you will most likely encounter a lot of challenges. On the flip side, however, its advantages are so numerous and beneficial that …
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