Google Cuts Gemini Omni Video Price 30% to $0.07 a Second

Google said on 5 November that it is rolling out Gemini Omni 1.2 Flash, its video generation model, and making it generally available across the Gemini API and Gemini for business. “We have dropped the price 30% from Gemini Omni 1.1 making it available at $0.07 per second for 720p video,” Google wrote in a blog post by Anish Nangia, a product manager at Google DeepMind.

At that rate a 15-second clip costs $1.05 and a minute of 720p video costs $4.20 at list price, by our arithmetic. A 30% cut to $0.07 implies the Omni 1.1 rate was about $0.10 per second, or $6.00 per minute, also our arithmetic from Google’s stated figures.

Business Pill · Usage-Based Pricing

An evergreen Business Engineer explainer on usage-based pricing. It teaches the general idea only and does not discuss Google or Gemini Omni.

What Google Changed

• Clips up to 15 seconds: Google says you can now generate and edit videos natively up to 15 seconds long, “up from 10 seconds with Omni 1.1”, with duration set in one-second steps from 3 to 15 seconds.
• Editing in conversation: multi-turn edits, such as swapping a product or background or changing the aspect ratio, work across full 15-second clips, the post says.
• A cheaper workflow: Google says users can draft at 360p or 720p, fix a detail with a follow-up edit “instead of re-generating the entire clip”, and then upscale to 1080p or 4K.
• General availability: “for the first time, Gemini Omni is now generally available”, Google wrote, with Provisioned Throughput available and outputs carrying an imperceptible SynthID watermark.

What Was Posted on X

Spotted earlier: at 13:47 UTC on 5 November 2026, about three hours before Google’s announcement, the TestingCatalog account posted that Gemini Omni 1.2 Flash model references had been spotted on GCP and that it was expected to be a minor upgrade over the current Omni 1.1 Flash video generation model.

Google posted this at 17:10 UTC on 5 November 2026 to introduce Gemini Omni 1.2 Flash. It lists drafting at 360p or 720p for $0.07 a second with upscaling to 1080p or 4K, clips of up to 15 seconds or any exact length from 3 to 15 seconds, editing in conversation, multi-speaker dialogue with clearer lip-sync, and continuous camera moves with fewer jump cuts.

Where It Is Available

Google lists Google AI Studio and the Gemini API for developers and the Google Cloud console for businesses. In Google’s own apps, the post says Google Vids users can generate 15-second clips “at no additional cost” with a Google account or Workspace subscription, the Gemini app is rolling out 15-second videos to Google AI Ultra subscribers, and Flow and Google Ads also get the model.

What Google Says Is Still Hard

Google wrote that “development is ongoing to further improve things like fast sports action, rapid script changes and complex physics.” The post gives no speed figures for the claim that generation is faster, and no benchmark scores.

Spotted Before the Launch

References to the model were posted on X before the announcement: at 13:47 UTC, the TestingCatalog account wrote that “Gemini Omni 1.2 Flash model references have been spotted on GCP” and that it was expected to be a minor upgrade over Omni 1.1 Flash.

Connecting the Coverage

• 4 November: OpenAI Says Images 2.6 Is 50% Faster, at the Same $30 Rate.
• 4 November: Cheapest OpenAI, Anthropic Main Models Cost 1% of Top Price.

The Structural Read

As we read the post, Google priced the model per second of output, so a longer clip costs proportionally more: a 15-second clip is $1.05 at the stated 720p rate, our arithmetic.

As we read it, the editing features Google describes (follow-up edits instead of full re-generation) are presented by Google as a way to keep costs down, since a fix does not require paying for the whole clip again.

Three Implications

FOR DEVELOPERS Google lists Google AI Studio and the Gemini API, with developer documentation and a pricing page, as the way to start.

FOR BUSINESSES Google says Gemini Omni is generally available for the first time, with Provisioned Throughput and an imperceptible SynthID watermark on outputs.

FOR CONSUMERS The post says Google Vids users can generate 15-second clips at no additional cost, and the Gemini app is rolling out 15-second videos to Google AI Ultra subscribers.

The Business Engineer Lens

This story maps onto the Business Engineer framework The State of The Inference Economy.

The framework says: “Inference is a revenue engine: continuous, distributed across millions of applications and agents, incurring marginal cost with every query.”

As we read it, per-second video pricing is that idea applied to video: each second generated is a priced unit. The framework predates Google’s announcement and does not discuss Gemini Omni.

What Is Not Established

Google did not publish the old Omni 1.1 price in the post; the $0.10 per second figure is implied by its 30% cut and is our arithmetic. The post gives prices only for 720p in the passage we read; 1080p and 4K upscaling costs are not stated there. We make no comparison with other companies’ video model prices.

The Bottom Line

Google cut the Gemini Omni API price by 30%, to $0.07 per second of 720p video, and raised the clip length to 15 seconds from 10, according to its 5 November post. That is $4.20 a minute at list price, by our arithmetic.

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A note on sourcing. This piece is based on Google’s and Google DeepMind’s 5 November 2026 posts on Gemini Omni 1.2 Flash, read in full, and one earlier X post. Per-clip and per-minute costs and the implied Omni 1.1 rate are our arithmetic.