Forever 21 is owned by Authentic Brands Group, a group that in 2020 generated $489 million in revenue and comprised over 30 brands spanning various lifestyle categories. The principal shareholders include BlackRock, Leonard Green & PartnersGeneral Atlantic Simon Property GroupLion Capital.
The Authentic Brands Group focuses on three core elements for its brand flywheel:
- Brand Growth.
The Authentic Brands Group acquired more than 30 brands over the years.