Badoo is part of MagicLab which was renamed simply as Bumble in 2020. Thus Bumble owns also Badoo. Bumble’s top shareholders comprise its founder, and former CEO Whitney Wolfe Herd, with a stake of 12.2% of the company. Other major institutional investors comprise Blackstone, FMR, Wellington, and The Vanguard Group.
| Detail | Description |
|---|---|
| Company | Badoo (part of Bumble Inc.) |
| Ownership Structure | Wholly owned subsidiary |
| Parent Company | Bumble Inc. |
| Founding Date | November 2006 |
| Founder | Andrey Andreev |
| Headquarters | London, United Kingdom |
| Primary Business | Providing a social discovery and dating platform that connects users for friendship, dating, and social networking |
| Strategic Goals | Expanding global reach, enhancing app features for user engagement, and maintaining a diverse and inclusive platform for social interactions |
Additional Ownership Details
- Corporate Structure and Ownership: Badoo is a wholly-owned subsidiary of Bumble Inc., which is publicly traded on the NASDAQ under the ticker symbol BMBL. In 2019, the Blackstone Group acquired a majority stake in both Badoo and Bumble, merging them under Bumble Inc. Whitney Wolfe Herd, the founder of Bumble, serves as CEO of Bumble Inc.
- Corporate Strategy and Business Model: Badoo operates as a social discovery platform, focusing on creating genuine connections between users worldwide. The platform’s revenue model includes in-app purchases and premium subscriptions, aligning with its strategy of offering added value to users seeking enhanced features and experiences.
- Product Innovation and User Engagement: Badoo continues to innovate by introducing new features that enhance user interactions, such as live video chats, location-based matching, and robust privacy controls. The platform leverages data and user feedback to refine its offerings, ensuring a user-friendly and engaging experience.
- Global Reach and Market Positioning: Badoo is one of the largest dating apps globally, with a strong presence in Europe, Latin America, and other regions. The platform’s broad appeal stems from its diverse user base and focus on inclusivity, setting it apart from competitors by catering to a wide range of social and cultural preferences.
- User Safety and Inclusivity: Badoo prioritizes user safety with features like photo verification, anti-catfishing tools, and secure messaging. The platform’s commitment to creating a safe and respectful environment aligns with Bumble Inc.’s broader mission of promoting positive social interactions and challenging traditional dating norms.
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