ServiceNow’s subscription revenue rose 21% to $12.88 billion in fiscal 2025 (year to 31 December 2025), according to its 10-K, about 97% of its $13.28 billion total. Professional services and other brought in just $395 million, and the company says that business ran at a -5% gross margin, against 80% for subscriptions.
Sources: Form 10-K for fiscal 2025, Form 10-K for fiscal 2024. Analysis by The Business Engineer.
How we source: the figures in the boxes and charts on this page come from ServiceNow’s own annual filing, with the period stated next to each number. Data checked 22 October 2026. The original article below may quote earlier periods. Our methodology.
- An earlier version of this page gave subscription revenue as ServiceNow's total revenue ($8.68 billion for 2023). ServiceNow's 10-K reports total revenue of $8.97 billion for 2023 and $13.28 billion for 2025, of which subscriptions were $12.88 billion.
ServiceNow generates most of its revenue from subscriptions. In 2023 the company generated $8.68 billion in revenue in 2023, $6.89 in 2022, and $5.57 billion in 2021.
