
- The era of “software eats the world” is ending; infrastructure now owns it.
- The dominant variable of advantage has flipped from code to capital.
- Compute capacity, not user growth, defines market leadership.
- Startups can no longer out-iterate giants — the new frontier rewards scale, energy access, and chip control.
1. The Great Shift: From Software + Users → Infrastructure + Capital
For two decades, tech power was defined by software leverage and network effects.
Small teams could write better code, attract users faster, and compound reach via viral distribution.
AI broke that equation.
Training frontier models now costs billions, not millions.
Power grids, data centers, and GPU supply—not creativity—set the ceiling for innovation velocity.
The result is a structural inversion:
- Software no longer democratizes competition.
- Infrastructure monopolizes it.
The new maxim: “Infrastructure eats software, and capital eats everything.”
2. Power Shift #1: From Software Advantage → Infrastructure Advantage
Old World (Pre-2024)
Competitive advantage came from code quality and iteration speed.
- Startups with elite engineers could disrupt slower incumbents.
- Cloud computing lowered barriers to entry.
- “Move fast and break things” was economically rational because compute was cheap.
Winner Archetype: Instagram (13 people → billion-dollar exit).
Moat: Engineering velocity.
New World (2025+)
Competitive advantage now comes from infrastructure scale and capital depth.
- Compute is the new constraint; only hyperscalers can afford it.
- $50B+ CapEx is the entry ticket for frontier AI.
- Engineering talent matters, but financial access matters more.
Winner Archetype: OpenAI ($500B Stargate), Meta ($65B GPUs), Google ($85B TPUs).
Moat: Energy, chips, and real estate.
In short:
- The 2010s rewarded clever engineers.
- The 2020s reward sovereign investors.
The bottleneck has moved from “how fast can you ship code” to “how many gigawatts can you build.”
3. Power Shift #2: From “Users Are the Moat” → “Compute Is the Moat”
Social Media Era (2005-2023)
Moats were built on network effects.
- Scale begot data, data begot insights, insights begot dominance.
- Facebook, Twitter, and Google won through user accumulation.
- “Winner takes all” meant whoever captured attention controlled distribution.
Metric of power: 1B users = unassailable moat.
Mantra: Your friends are here, so you stay.
AI Infrastructure Era (2025+)
Moats are built on compute aggregation.
- Training larger models requires exponential hardware scaling.
- Hardware access is finite, permissioned, and capital-gated.
- Each generation of chips compounds performance asymmetry.
Metric of power: 1M GPUs = unassailable moat.
Mantra: We can train bigger, cheaper, faster than you can.
Where social platforms optimized for user time, AI platforms optimize for compute time.
The constraint moved from attention scarcity to energy scarcity.
Winner Archetype: Meta, Google, Microsoft.
They control both sides of the equation — audience distribution and compute allocation.
In the 2010s, users were the feedstock of growth.
In the 2020s, electrons are.
4. Power Shift #3: From “Disruption Favors Startups” → “Scale Favors Incumbents”
Startup Golden Age (2000-2023)
Cloud computing equalized access to infrastructure.
- Anyone could rent compute, deploy globally, and scale virally.
- Venture capital enabled hyper-growth through cheap cloud capacity.
- $5M seed rounds could birth unicorns.
Era of frictionless disruption.
Winners: Uber, Airbnb, Stripe, OpenAI (early phase).
Rule: Small teams can build big companies.
Incumbent Advantage Era (2025+)
AI reverses that logic.
- Training and inference costs require sovereign-level financing.
- Data residency, safety, and reliability demand mature governance.
- Startups become feature suppliers to hyperscaler ecosystems.
Winners: Microsoft, Google, Amazon, Meta.
Rule: Big companies can build bigger barriers.
The same cloud that once liberated startups now traps them under hyperscaler economics.
This is not cyclical — it’s structural.
Compute intensity imposes hard ceilings that financial creativity cannot overcome.
5. Mechanism: How Power Centralizes Around Infrastructure
- Capital Concentration → Compute Concentration
- Only a handful of players can finance multi-gigawatt builds.
- Each new data center amplifies bargaining power with chip suppliers.
- Compute Concentration → Model Dominance
- Frontier models trained on largest clusters outperform smaller peers by orders of magnitude.
- Performance differences compound via feedback loops (data → model → usage → more data).
- Model Dominance → Ecosystem Lock-in
- Once customers integrate a model, switching costs spike.
- Ecosystems evolve into self-reinforcing monopolies.
This creates a triangular power structure:
- NVIDIA controls hardware supply.
- Hyperscalers control compute allocation.
- Model companies control software layers.
Every other actor operates under dependency.
6. Why Software Moats No Longer Hold
Software is now fungible — open-source models, shared architectures, and API parity flatten differentiation.
The only sustainable advantage is how efficiently you can run intelligence at scale.
- Code advantage → lasts months.
- Compute advantage → lasts decades.
Even model weights are losing defensibility.
But the cost of inference — power, cooling, bandwidth — embeds pricing control in the infrastructure layer.
The code may be open, but the power plant isn’t.
7. The New Currency of Power: Energy, CapEx, and Geography
In the AI era, three assets matter more than software patents:
- Energy Access:
- Data centers now compete for megawatts, not MAUs.
- Grid proximity defines latency and capacity.
- Governments become de facto participants in AI competition.
- CapEx Velocity:
- The ability to deploy billions faster than rivals becomes a strategic weapon.
- Construction, not iteration, is the new measure of speed.
- Geographic Moats:
- Locations with stable power, cooling, and regulation (U.S., Nordics, Japan) gain systemic leverage.
- AI infrastructure will shape trade routes and alliances akin to oil in the 20th century.
8. Strategic Consequences
- Investors: capital shifts from software multiples to infrastructure yield.
- Startups: must specialize in tooling, orchestration, or vertical AI — not foundation models.
- Governments: move from regulator to co-investor, financing national compute capacity.
- Enterprises: treat compute as a budget line, not an assumption — competing on inference cost, not app design.
9. Meta-Implication: The End of the Software Century
From 1980 to 2020, software represented pure leverage over capital — ideas scaled faster than factories.
AI inverts that equation.
Inference now behaves like an industrial process, consuming resources at planetary scale.
The new industrialists are not coders but capacity builders.
The next generation of trillion-dollar companies will own the datacenter floor, not the app store icon.
The 2010s crowned engineers.
The 2030s will crown energy barons in hoodies.
10. Closing Thesis
The phrase “software eats the world” captured an age of deflationary innovation.
The coming decade belongs to infrastructure inflation — an era where control over capital, energy, and compute defines the boundaries of progress.
Software no longer levels the field.
It’s the field that’s tilted — and the winners are those who own it.









