Boxable is an American manufacturer of compact, modular homes that was founded in 2017 by Paolo Tiramani, son Galiano Tiramani, and Kyle Denman.
Boxabl’s mission is to solve the worldwide housing crisis with a construction technique that is cheaper, better, and faster than traditional methods. According to Paolo Tiramani, the company will achieve this by making home construction compatible with assembly line production: “We see a huge opportunity to transition the world from building by hand, to using the same factory principles that we use for all our other modern products.”
How does Boxabl work?
Boxabl’s core product is the Casita, a pre-fabricated accessory dwelling unit (ADU) that has walls, a floor, and a roof that fold into each other to form a box. Each box can be unpacked and assembled in less than 60 minutes and can easily be transported with a modern pickup truck.
Depending on the complexity of each site, the Casita sells for between $5,000 and $50,000. This does not include the price of the land or set-up costs that may be incurred for the foundation, utility connections, permits, landscaping, and so forth.
The Casita is comprised of steel, concrete, and EPS foam and is more resistant to snow, fire, pest invasion, and hurricane-force winds. Boxabl does not use traditional building materials such as sheetrock or common lumber.
In the factory, each unit progresses through six different workstations where tradespeople such as plumbers and electricians perform specialized tasks. The company claims its system can assemble a home in as little as 90 minutes.
Flexibility
Each Casita is a 20 x 20-foot studio apartment that comes with a bedroom, bathroom, kitchen, and living area. But it is worth noting that additional Boxabl modules can be added to the Casita to create a larger home with a more traditional floorplan. There is even the possibility of adding a second story.
It is feasible that developers could also use Boxabl modules to construct an entire apartment complex. Boxabl’s linkable, pop-up rooms could also serve as auxiliary hospitals, commercial offices, hotels, and disaster shelters.
What is Boxabl’s business model?
Boxabl’s business model is based on three central components:
- Mass production and standardization – Boxabl constructs and sells modular homes at scale. The company currently operates two factories in the United States but plans to build more automated facilities to increase productivity. The end product is of consistent quality and offers endless configuration options.
- Simplification – Boxabl takes inspiration from the Danish toy company Lego and the way it created a standardized system to build its plastic toys. Applied to house construction, the Boxabl system is simple, reliable, and embraces new and pragmatic materials.
- Transportation solutions – existing mobile homes often require police escorts or are subject to other restrictions that make them cumbersome and expensive to transport. Boxabl’s patented folding system enables units to be towed with a standard pickup truck or, on a larger truck, the company can ship 2 to 3 times more units per load. This results in cost savings for Boxabl and its customers.
Future plans
Tiramani wants a factory in every country and claims that Boxabl’s products are suited to any climate. To achieve this, Boxabl plans to adopt a factory franchise business model which would enable construction of the units to occur worldwide.
According to the company’s blog, over 100 potential franchisees have already expressed interest in the scheme.
Key takeaways:
- Boxable is an American manufacturer of compact, modular homes that was founded in 2017 by Paolo Tiramani, son Galiano Tiramani, and Kyle Denman. Boxabl’s mission is to solve the worldwide housing crisis with a construction technique that is cheaper, better, and faster than traditional methods.
- Boxabl’s core product is the Casita, a pre-fabricated accessory dwelling unit (ADU) that has walls, a floor, and a roof that fold into each other to form a box. Each box can be unpacked and assembled in less than 60 minutes.
- Boxabl’s business model is based on three central components: mass production and standardization, simplification, and transportation solutions. In the future, the company has plans to expand worldwide with a factory franchise system.
Read Next: Airbnb Business Model, Samara Business Model, ADU Market.
Related to Airbnb






Airbnb Business Model Economics
