“Slowly, then quite suddenly.” Hemingway’s description of bankruptcy applies equally to disruption. YouTube has methodically captured TV viewership, podcasting, and now live sports—yet the entertainment industry’s incumbents seemed surprised when it happened.
Since 2024, Americans spend more time watching YouTube on televisions than any other platform—ahead of Netflix, Disney+, and Prime Video. The company has paid creators over $100 billion since 2021, with channels earning $100K+ from connected TVs growing 45% year-over-year.
The Oscars deal sealed the narrative: YouTube secured exclusive streaming rights starting 2029. When the Academy Awards—Hollywood’s most prestigious self-celebration—chooses a platform over traditional networks, the power shift is complete.
The Platform Economics
YouTube’s model represents platform economics at maximum expression. The 55% revenue share with creators creates different incentives than Netflix’s upfront payments or Hollywood’s backend deals. Creators bear production risk; YouTube provides distribution and monetization infrastructure.
This structure enables economies of scale impossible in traditional entertainment. YouTube doesn’t greenlight content—it surfaces what audiences actually watch. The algorithm replaces the executive.
The Barbell Effect
Entertainment is experiencing what Nassim Taleb calls a “barbell” distribution. Massive platforms with network effects thrive. Nimble individual creators with minimal overhead thrive. The middle—traditional studios and networks with high fixed costs and bureaucratic decision-making—gets squeezed.
Paramount sold for $8 billion. Warner Bros. may go to Netflix for $83 billion. These aren’t premiums; they’re liquidation values for businesses whose distribution advantages have evaporated.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
