twitter-employees-number

Twitter Employees Number

YearEmployees
20153,898
20163,583
20173,372
20183,920
20194,900
20205,500
20217,500
2022 (as of November)3,800
FourWeekMBA Intelligence – Source data: Financial Statements

As Elon Musk took over Twitter, he started a process of a complete restructuring of the company, laying off almost half the staff.

As reported by TechCrunch, Twitter laid off 3700 employees, almost half its staff.

The layoff process was documented over Twitter as some former employees found their email accounts deactivated.

Who Owns Twitter

who-owns-twitter
As of April 25th, 2022, Elon Musk tried to take over Twitter. Musk tried to purchase the company at $54.20 per share, or about $44 billion. While the deal hasn’t closed, Elon Musk is still the largest shareholder with 9.5% stock ownership, followed by Jack Dorsey, with 2.3% ownership, as the second-largest individual shareholder.

Twitter Business Model

how-does-twitter-make-money
Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 billion in total revenues, it lost 221 million.

Digital Advertising In 2021

advertising-industry
The digital advertising industry has become a multi-billion industry dominated by a few key tech players. The industry’s advertising dollars are also fragmented across several small players and publishers across the web. Most of it is consolidated within brands like Google, YouTube, Facebook, Instagram, Amazon, Bing, Twitter, TikTok, which is proliferating, and Pinterest.

Read Also: Twitter Business Model, Digital Business Models, Platform Business Models, Attention-Based Business Models.

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