Management by Objectives or MBO is a strategic management tool, and a goal-setting management framework to align the organization around specific objectives. The core principle of MBO is to clearly define organizational objective to align management with employees across the organization. OKR is a goal-setting management system ideated by Andy Grove, during his tenance as … Continue reading MBO Vs OKR: Meaning Definition And Key Differences
Building a great product or service is not enugh. You also have to make sure not to harm your users or customers. How? With the Drug-Dealer test!
Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing and testing. It is critical to integrate growth hacking within your business model … Continue reading The Complete Guide To Growth Hacking
The PESTEL analysis is a framework that can help marketers assess whether macro-economic factors are affecting an organization. This is a critical step that helps organizations identify potential threats and weaknesses that can be used in other frameworks such as SWOT or to gain a broader and better understanding of the overall marketing environment. Why does … Continue reading What Is A PESTEL Analysis And Why It Matters
A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-value trade-off is broken. Thus, companies following a blue ocean strategy offer much more value … Continue reading Blue Ocean Strategy: Value Innovation To Create An Uncontested Market
A microniche is a subset of potential customers within a niche. Identifying a microniche nowadays has become critical to kick off the strategy of an online business. In this article, we’ll see how to do that. Follow along! Niche marketing isn’t enough anymore There used to be a time when starting a business in a … Continue reading Microniche: The New Standard In The Era Of Dominating Digital Tech Giants