MBO Vs OKR: Meaning Definition And Key Differences


Management by Objectives or MBO is a strategic management tool, and a goal-setting management framework to align the organization around specific objectives. The core principle of MBO is to clearly define organizational objective to align management with employees across the organization.  OKR is a goal-setting management system ideated by Andy Grove, during his tenance as … Continue reading MBO Vs OKR: Meaning Definition And Key Differences

The Complete Guide To Growth Hacking


Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing and testing.  It is critical to integrate growth hacking within your business model … Continue reading The Complete Guide To Growth Hacking

Blue Ocean Strategy: Value Innovation To Create An Uncontested Market


A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created. At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-value trade-off is broken. Thus, companies following a blue ocean strategy offer much more value … Continue reading Blue Ocean Strategy: Value Innovation To Create An Uncontested Market