How Does Groupon Make Money? Groupon Business Model In A Nutshell


Groupon business model is a two-sided marketplace where local consumers meet deals from local merchants. The company makes money by selling local and travel services and goods.  Its value proposition based on attracting local customers to local merchants is quite compelling. Local consumers instead get savings and discounts that they would not get elsewhere.  The … Continue reading How Does Groupon Make Money? Groupon Business Model In A Nutshell