Nike makes most of its money in North America, which generated over $18 billion for Nike’s leading brand—followed by EMEA, with $12.5 billion, Greater China, with over $7.5 billion, and almost $6 billion in the rest of the world.
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Nike makes most of its money in North America, which generated over $18 billion for Nike’s leading brand—followed by EMEA, with $12.5 billion, Greater China, with over $7.5 billion, and almost $6 billion in the rest of the world.