Netflix Subscribers In the US

Business / By Gennaro Cuofano / February 18, 2023 February 18, 2023

Netflix had over 74 million subscribers in US & Canada in 2022, compared to over 75 million paying members in 2021.

More on Netflix Business Model

Netflix Business Model

how-does-netflix-make-money — Netflix is a subscription-based streaming/on-demand platform making money with three plans: basic, standard, and premium, giving access to streamed series, movies, and shows. Netflix generated $31.6 billion in revenue in 2022, with an operating income of over $5.6 billion.

Binge-Watching

binge-watching — Binge-watching is the practice of watching TV series all at once. In a speech at the Edinburgh Television Festival in 2013, Kevin Spacey said: “If they want to binge then we should let them binge.” This new content format would be popularized by Netflix, launching its TV series all at once.

Coopetition

coopetition — Coopetition describes a recently modern phenomenon where organizations both compete and cooperate, which is also known as cooperative competition. A recent example is how the Netflix streaming platform has been among the major customers of Amazon AWS cloud infrastructure, while Amazon Prime has been among the competitors of the Netflix Prime content platform.

Platform Expansion Theory

netflix-market-expansion

Netflix SWOT Analysis

netflix-swot-analysis — Netflix is among the most popular streaming platforms, with a subscription-based business model. The brand, platform, and content are strengths. The volatility of content licensing and production are weaknesses. The streaming market is a potential blue ocean. The inability to attract and retain premium members and its fixed long-term costs threaten its business model.

Is Netflix Profitable

is-netflix-profitable — Netflix is a profitable company, which almost $4.5 billion in net profits in 2022, slowing down compared to over $5 billion in earnings for 2021.

Who Owns Netflix?

who-owns-netflix — Netflix’s largest individual shareholder is Reed Hastings, co-founder, and CEO of the company, with a 1.7% stake, valued at over $1.8 billion in 2022. Netflix runs a subscription-based business model that generated $29.6 billion in revenues, and it had over 221 million global members in 2021. Netflix’s business model runs only premium content on its platform, driven by its Netflix Originals shows. Netflix is also building an ad-supported version.

Netflix Employees

netflix-employees — By 2022, Netflix had 12,800 employees across the world, compared to 11,300 employees in 2021.

Netflix Subscribers

netflix-subscribers — In 2022, Netflix had 230 million paid subscribers, a growth compared to the almost 222 million paid subscribers in 2021.

Netflix Revenue

netflix-revenues — Netflix generated over $31.6 billion in revenue in 2022, compared to $29.7 billion in 2021. Netflix was profitable in 2022, as it generated almost $4.5 billion in profits.

Disney vs. Netflix

disney-vs-netflix — In 2022, The Walt Disney Company’s total paid subscriber base was larger than Netlfix, with over 235 million paid members, compared with Netflix’s over 230 million members. However, Disney’s offering is fragmented among Disney+, ESPN+, and Hulu, compared with Netflix, which has a single offering.

Read Also: Netflix Business Model, Netflix Content Strategy, Netflix SWOT Analysis, Coopetition, Is Netflix Profitable.

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About The Author

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.