Ford Retail vs. Wholesale Sales

In 2022, wholesale became the leading distribution channel for Ford. Indeed, the company sold over 2 million vehicles thourhg wholesale in 2022, compared to over 1.8 billion through retail. Compared to the opposite scenario in 2021, retail recorded 1.9 million sales, and wholesale registered over 1.7 million sales.

Related Visual Stories

Ford Revenue

Ford generated $158 billion in revenue in 2022, compared to over $136 billion in 2021, and over $127 billion in 2020.

Ford Profitability

Ford posted a net loss of nearly $2 billion in 2022, compared to a net profit of almost $18 billion in 2021, and a net loss of over $1 billion in 2020.

Ford Sales By Channel

Compared to retail, Ford sold most of its cars via wholesale in 2022.

Ford Distribution Strategy

In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).

About The Author

Scroll to Top