ford-sales-retail-vs-wholesale

Ford Retail vs. Wholesale Sales

Business / By / March 17, 2023

In 2022, wholesale became the leading distribution channel for Ford. Indeed, the company sold over 2 million vehicles thourhg wholesale in 2022, compared to over 1.8 billion through retail. Compared to the opposite scenario in 2021, retail recorded 1.9 million sales, and wholesale registered over 1.7 million sales.

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Ford Revenue

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Ford generated $158 billion in revenue in 2022, compared to over $136 billion in 2021, and over $127 billion in 2020.

Ford Profitability

ford-profitability
Ford posted a net loss of nearly $2 billion in 2022, compared to a net profit of almost $18 billion in 2021, and a net loss of over $1 billion in 2020.

Ford Sales By Channel

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Compared to retail, Ford sold most of its cars via wholesale in 2022.

Ford Distribution Strategy

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In 2022, 52% of Ford’s vehicles (2 million) were sold via wholesale, vs. 48% sold via Retail (48%).

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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