Business

value-proposition-design

Hacking Value Proposition Design With The Value Mix [Lecture]

The Value Mix: Create Meaningful Products and Services for Your Audience is a book by Guerric de Ternay. I invited Guerric to join us for an interview. The topic is business design and value proposition design! Those topics are the foundation of any business and business model. Let’s jump to it! Disclosure: there are not affiliate […]

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worker-cooperative-business-model

How To Turn Your Business Into A Worker Cooperative

Many business organizations in the United States are worker cooperatives. Owners of these organizations sold them to their employees. The original owners of these businesses belong to the baby boomer generation.  They own about 12 million of these businesses. 70% of their establishments will change hands because owners are becoming aged. Besides, their children are

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european-startups

Glance At The Business Models Used By European Startups

According to the European Startup Monitor (2016), the most used business models in the European ecosystem are IT/software development, followed by SaaS and Industrial technology/production/hardware. The greatest challenge is related to sales and customer acquisition.  Introduction Finding a common pattern within the European Startup ecosystem isn’t simple. Historically European countries have had diverse profiles, cultures, and

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google-advertising-business

Google’s Cash Cow: Inside Google Advertising Business

In 2018, 85% of Google’s revenues came from advertising. Those revenues represented over $116 billion. Thus, understanding Google’s powerful advertising money-making machine is critical to understand Google (now Alphabet) current business engine. For that matter you need to understand two key elements: How Google monetizes its pages The costs Google incur to acquire traffic In

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my-notes-on-voice-search

An Essay: My Notes On Voice Search

On this blog, I’ve already covered and talked about voice search and why I think is critical to Google future strategy. Let me start by a couple of moves Google has made which show – I argue – how much the company is betting on voice search. For instance, in 2018, Google invested in San Diego-based

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pat-flynn-business-model

How Does Pat Flynn Make Money? The Smart Passive Income Business Model Explained

Pat Flynn, creator of Smart Passive Income makes money by affiliate marketing, book sales, and course sales. He has also built niche sites that generate passive revenue streams. Additional income comes from podcast sponsorships, software, and apps. The smart passive income model purpose is to automate revenue generation. What is Smart Passive Income? Pat Flynn

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business-model-canvas

Google Business Model Canvas

Before we dive into the Google business model canvas, it is important to notice that a business model is an ever-evolving creature. Thus, the pieces of the puzzle that will give rise to a unique business model today might be completely different in the future. This is even more evident for tech giants, like Google, which disrupted

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hyrecar-business-model

How Does HyreCar Make Money? HyreCar Business Model In A Nutshell

HyreCar is a peer-to-peer marketplace where owners of cars can rent their idle vehicles to drivers that want to make an additional income via ride-sharing services like Uber, and Lyft.  As a two-sided marketplace, HyreCar makes money by charging drivers for direct insurance and a 10% fee on the weekly rental expense. And by taking

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related-topics-business-models

Snapshot: One Year Of “Business Model” Searches On Google In Review

If you ask around in Silicon Valley among the people who most contributed to the development of the tech industry many will agree on one name: Reid Hoffman. He’s been part of the PayPal Mafia who managed to build a multi-billion dollar company eventually bought by eBay. Once cashed his check from the PayPal acquisition, Reid

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blitzscaling-business-model-innovation-canvas

Blitzscaling Business Model Innovation Canvas In A Nutshell

The Blitzscaling business model canvas is a model based on the concept of Blitzscaling, which is a particular process of massive growth under uncertainty, and that prioritizes speed over efficiency and focuses on market domination to create a first-scaler advantage in a scenario of uncertainty. Quick glance There isn’t a single way to define a

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google-hardware-plan

Google’s Hardware Plan: Make No Mistake That Is Primarily About Data

September 21, 2017, Rick Osterloh, Senior Vice President of Hardware at Google announced a historic agreement between Google and HTC with these words: With this agreement, a team of HTC talent will join Google as part of the hardware organization. These future fellow Googlers are amazing folks we’ve already been working with closely on the Pixel

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