The conversation about AI in growth has focused on the wrong question. Teams ask: “How do we leverage AI agents?” as if agents were tools to be wielded.
The better question: “How do we design human-agent collaboration?”
This reframe matters. Tools are used. Collaborators are orchestrated. When you treat AI as a tool, you optimize for task completion. When you treat AI as a collaborator, you optimize for system intelligence—the compound effect of humans and agents working together over time.
Growth Engineering isn’t about adding AI to your team. It’s about redesigning how work flows between human judgment and agent execution. The Delegate-Review-Own Framework provides the architecture for that redesign.
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Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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