Volkswagen Brands

Volkswagen Group is a giant in the car manufacturing industry, which generated over €250 billion in 2021. The company comprises three primary types of brands:

Premium: targeting the higher-end segment of the market. This comprises brands like Audi, Lamborghini, Ducati, and Bentley.
Volume: the volume segment targets the lower end of the market, comprising brands like Volkswagen and Volkswagen commercial vehicles, SKODA, SEAT, and CUPRA.
And Sport: with Porsche.

Table of Contents

Premium Brands:

Audi: Audi is known for its luxury vehicles, advanced technology, and high-quality interiors. It targets consumers looking for a combination of performance, elegance, and cutting-edge features.
Lamborghini: Lamborghini specializes in producing high-performance and exotic sports cars. It caters to individuals seeking exclusive and high-powered vehicles with exceptional design and engineering.
Ducati: Ducati is a renowned brand in the motorcycle industry, known for its high-performance and stylish motorcycles. It represents a premium choice for motorcycle enthusiasts.
Bentley: Bentley is synonymous with luxury and craftsmanship in the automotive world. It offers grand touring vehicles that provide a blend of performance, opulence, and refinement.

Volume Brands:

Volkswagen Passenger Cars: Volkswagen is one of the most recognized brands globally, offering a wide range of vehicles from compact cars to SUVs. It focuses on delivering quality, reliability, and affordability to a broad customer base.
Volkswagen Commercial Vehicles: This brand offers a variety of vans and commercial vehicles tailored to business needs, emphasizing practicality and versatility.
SKODA: SKODA is known for providing value-packed vehicles with practical features and competitive pricing. It targets consumers seeking reliable and functional cars.
SEAT: SEAT combines style, performance, and technology in its vehicles. It aims to appeal to younger and more dynamic drivers with its sporty and contemporary designs.
CUPRA: Originally a performance division of SEAT, CUPRA has evolved into a separate brand. It offers high-performance vehicles with a focus on driving dynamics and sporty aesthetics.

Sport Brand:

Porsche: Porsche is synonymous with luxury sports cars and is admired for its performance, engineering excellence, and iconic designs. It caters to enthusiasts who appreciate driving dynamics and status.

Key Takeaways

Volkswagen Group’s brand portfolio covers a wide spectrum of the automotive market, allowing them to capture different customer segments and preferences.
This diversification strategy helps Volkswagen Group remain competitive and adaptable to changing market trends.
Each brand within its respective category contributes to the overall strength of the group and allows Volkswagen to cater to various customer needs and preferences across different market segments.