Miu Miu is a crucial brand in the Prada Group. In 2023, it generated €648 million in revenue, compared to €431 million in 2022, €346 million in 2021, and €329 million in 2020.
The family-owned Italian luxury brand – Prada – generated over €4.7 billion in revenues for 2023. Among Prada brands, Prada made more than 83% of the company’s revenues, followed by Miu Miu and Church. Prada also owns Marchesi 1824 (a luxury bakery) and Car Shoe (a shoe company), which made about half a percent of the total revenues.
Prada generated €4.72 billion in revenue in 2023, compared to €4.2 billion in revenue in 2022, primarily from its leading brand, Prada, which generated €3.49 billion in 2023. This was followed by Miu Miu, which generated €649 million, and Church’s, which generated €28.5 million.
Prada generated €671 million in profits in 2023, compared to €465 million in earnings in 2022, €294 million in 2021, and a net loss of 54 million in 2020.
Prada Group generates the most revenue from Prada, followed by Miu Miu and Church’s. Prada generated €3.49 billion in revenue in 2023. Miu Miu generated €648 million in 2023. And Church’s generated €28 million.
In 2023, Prada Group generated most of its revenue from leather goods. Indeed over 45% of the company’s revenue came from leather goods, for €1.91 billion. Followed by clothing with €1.3 billion in revenue and 32% of its revenue, and footwear with €777 million in revenue and over 18.5% of the total revenue.
Prada follows a direct distributionstrategy, where most of its sales happen through its direct stores. This is a critical strategy for a luxury group like Prada as it enables the company to have tight control over the perception of the brand for its customers, at each step of the way. Indeed, in 2022, Prada generated over 90% of its revenue from direct distribution.
Prada had 606 direct stores in 2023, compared to 25 franchises, vs. 612 direct stores and 26 franchises in 2022, and 635 direct stores vs. 26 franchises in 2021.
Miu Miu is a crucial brand part of the Prada Group. Miu Miu generated €648 million for 2023, compared to €431 million in revenue in 2022, €346 million in 2021 and €329 in 2020.
Curch’s footwear is a brand part of the Prada Group. The company generated over €28 million for 2023, compared to €29 million in revenue in 2022 and 2021, and nearly €37 million in revenue in 2020.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
