mini-production

Mini Production

Business / By / March 17, 2023
  • Mini sales have experienced a general downward trend from 2018 to 2022.
  • The highest sales year for Mini was in 2018, with 368,685 units sold.
  • Sales declined notably in 2020, dropping to 271,121 units, likely due to the impact of the COVID-19 pandemic on the automotive industry.
  • Mini experienced a mild recovery in 2021, with sales increasing to 288,713 units, but still lower than pre-pandemic levels.
  • In 2022, Mini sales slightly declined again to 286,265 units, indicating potential challenges in regaining their previous sales momentum.

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BMW Revenue

bmw-revenue
BMW’s revenue has demonstrated an overall upward trend from 2018 to 2022. The lowest revenue occurred in 2018 at €96.85 billion, and the highest in 2022 at €142.6 billion. Between 2018 and 2019, revenue increased from €96.85 billion to €104.2 billion. In 2020, BMW’s revenue dropped to €98.99 billion. In 2021, revenue rebounded to €111.24 billion and then significantly increased to €142.6 billion in 2022.

BMW Profits

bmw-profits

BMW Costs

bmw-manufacturing-costs
Between 2021 and 2022, there was a significant increase in revenue, going from €111.24 billion to €142.6 billion, indicating strong business performance. Manufacturing costs also increased during the same period, rising from €50.34 billion in 2021 to €77 billion in 2022. The increase in manufacturing costs could be attributed to a higher production volume, increased material costs, or other factors impacting the production process. Despite the increase in manufacturing costs, the company’s revenue growth suggests it has successfully managed to maintain profitability and generate higher sales.

BMW Deliveries

bmw-deliveries
Sales for most BMW model series have decreased from 2021 to 2022, with the exception of the BMW X5/X6 and BMW iX. The BMW X5/X6 experienced a significant increase in sales, going from 240,504 units in 2021 to 277,057 units in 2022. The BMW iX saw the most substantial growth, with sales skyrocketing from 2,638 units in 2021 to 39,130 units in 2022. The largest sales decline occurred in the BMW X1/X2 model series, dropping from 311,928 units in 2021 to 242,189 units in 2022. The BMW 3 Series/4 Series remains the best-selling model series, despite a slight decrease from 490,969 units in 2021 to 478,932 units in 2022. Sales of BMW’s electric vehicle offerings, the i3/i8, declined from 28,541 units in 2021 to 22,280 units in 2022, while the iX experienced a significant increase in sales.

Mini Deliveries

mini-deliveries
The MINI Hatch (3- and 5-door) remains the most popular model, with sales remaining relatively stable between 2021 and 2022, at 163,929 and 164,270 units, respectively. The MINI Convertible experienced a small increase in sales from 2021 to 2022, with sales rising from 24,423 to 25,120 units. The MINI Clubman also saw a growth in sales, with an increase from 27,870 units in 2021 to 30,385 units in 2022. The MINI Countryman, the largest model in the lineup, witnessed the most significant increase in sales, going from 76,700 units in 2021 to 82,363 units in 2022. Overall, sales of individual MINI models have increased between 2021 and 2022, despite the slight decline in total MINI sales during the same period.

Rolls-Royce Top Models

rolls-royce-top-models
In 2022, the Rolls-Royce Cullinan is the most popular model with 2,422 units sold, showcasing the demand for luxury SUVs. The Ghost sees the second-highest sales with 1,909 units, indicating a preference for this luxury sedan among Rolls-Royce customers. The Wraith and Dawn models, which share a platform, have a combined sales figure of 828 units, reflecting a smaller but consistent interest in these luxury coupé and convertible models. The Phantom, Rolls-Royce’s flagship model, has the lowest sales figure in 2022 with 427 units sold, highlighting its exclusivity and niche appeal within the high-end luxury market.

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About The Author

Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
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