Mastercard’s strategy and business model moves around growing its core payments network while diversifying customers and geographies and building new
capabilities through a combination of organic and inorganic strategic initiatives. Thus moving along three key pillars:
- Expand payments for consumers, businesses and governments
- Extend our services to enhance transactions and drive customer value
- Embrace new network opportunities to enable open banking, digital identity and other adjacent network capabilities
Mastercard is focusing on expanding its core payments network to enable payment flows for consumers, businesses, governments, and others across multiple payment rails.
This includes driving growth in consumer payments, capturing new payment flows, and leaning into new payment innovations like Mastercard Installments and solutions supporting digital currencies and blockchain applications.
The company is extending its services, which include cyber and intelligence solutions, insights and analytics, consulting, marketing services, loyalty, processing, and payment gateway solutions for e-commerce merchants.
These services drive value for customers and the broader payments ecosystem, supporting revenue growth in payments and new network opportunities.
Mastercard is embracing new network opportunities by building and managing new adjacent network capabilities to power commerce and payments.
This includes applying open banking solutions to help institutions and individuals exchange consumer-permissioned data securely and easily, and enabling digital identity solutions to instill trust in the digital world.
These priorities are interdependent: payments provide data and distribution to drive scale and differentiation in services and enable the development and adoption of new network capabilities; services improve the security, efficiency, and intelligence of payments, improve portfolio performance, differentiate offerings, strengthen customer relationships, and support open banking and digital identity platforms; new network opportunities strengthen the digital payments value proposition and provide new opportunities to develop and embed services in expanding product offerings.
It’s growth drivers can be summarized as:
- People: Mastercard’s success is driven by the skills, experience, integrity, and mindset of its people. The company focuses on attracting and retaining top talent from diverse backgrounds and industries.
- Brand: Mastercard’s brands and brand identities serve as a differentiator for the business, representing its values and enabling it to accelerate growth in new areas.
- Data: The company uses its data assets, infrastructure, and platforms to create a range of products and services for its customers, while incorporating its data principles in how it designs, implements, and delivers those solutions.
- Technology: Mastercard’s technology provides resiliency, scalability, and flexibility in how it serves customers. It enables broader reach to scale digital payment services to multiple channels, including mobile devices.
- Franchise: Mastercard manages an ecosystem of stakeholders who participate in its network. The franchise creates and sustains a comprehensive series of value exchanges across its ecosystem.
- Doing Well by Doing Good: Sustainable impact is fundamental to Mastercard’s business strategy. The company leverages its employees, technology, resources, partnerships, and expertise to address social, economic, and environmental challenges. Its environmental, social, and governance (ESG) priorities are expressed through three pillars – People, Prosperity, Planet – and all of its work is grounded in strong governance principles.
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