In 2021, Inditex generated €7.5 billion in online global sales vs. €6.6 billion in 2020. In 2022, online sales represented 25.5% of the total sales, vs. 32% in 2020.
Inditex generated €3.25 billion in profits in 2021, compared to €1.1 billion in 2020 and €3.65 billion in 2019. For instance, in 2021, most of the company’s profit before tax came from Zara, at €2.89 billion, followed by Stradivarius €332 million, Bershka €321 million, Pull&Bear €317 million, Massimo Dutti €250 million, and Oysho €89 million.
Inditex follows a company-managed store strategy. The most prominent brand is Zara, with 1684 company-managed stores vs. 255 franchised stores in 2021.
Inditex follows a company-operated store strategy, generating most of its revenue from company-operated stores.
Indeed, Inditex generated most of its sales from company-operated stores in 2021 in the following order:
Zara: 88% of sales from company-managed vs. 12% from franchised.
Pull&Bear: 82% of sales from company-managed vs. 18% from franchised.
Massimo Dutti: 84% of sales from company-managed vs. 16% from franchised.
Bershka: 82% of sales from company-managed vs. 18% from franchised.
Stradivarius: 77% of sales from company-managed vs. 23% from franchised.
Oysho: 84% from company-managed vs. 16% from franchised.
In 2021, Inditex generated €7.5 billion in online global sales vs. €6.6 billion in 2020. In 2022, online sales represented 25.5% of the total sales, vs. 32% in 2020.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
