Not as a passing trend or productivity hack, but as a signal of whatβs coming next for many of us, whether weβve realized it yet or not.
What I left out, however, was the most important question: did I choose this transformation? Was it a deliberate decision? A reality I consciously created?
The truth is that I didnβt arrive here entirely by choice. This shift is largely the result of forces much bigger than me. It is the natural consequence of how the most powerful industries in the world are evolving. And because Iβve spent my career operating at the edge of the AI industry, being βin the harnessβ wasnβt a tactical choice. It became a strategic constraint.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
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