In 2022, Apple generated 38% from its direct channel, vs. 36% in 2021 and 34% in 2020. Apple’s direct sales grew from 29% in 2018 to 38% in 2022.
Over the years the direct distribution has grown from 29% of sales in 2018, to 38% of the total sales in 2022.
Related to Apple
Apple Sales By Distribution Channel
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