The New York Times Advertising Revenue

The New York Times generated $523 million in advertising revenue in 2022, of which $318 million was digital and nearly $205 million from print. Digital advertising contributed almost 61% of the total advertising revenue in 2022, compared to print which contributed over 39% of total ad revenue. Related to The New York Times Who Owns The New York Times? The New York Times' major individual shareholder is the Sulzberger family, owning it for several generations. Indeed, A. G. Sulzberger owns 1.4% of Class A and 94.5% of Class B stocks. The New York Times now runs primarily via a subscription-based model. Indeed in 2022, of $2.3 billion total revenue, The NY Times generated 67% of its revenue from subscriptions ($1.55 billion). The New York Times Business Model The New York Times generated 67% of its revenue from subscriptions in 2022. Indeed, of over $2.3 billion in revenues in 2022, $1.55 billion came from subscriptions (both printed and digital), $523 million from advertising (printed and digital), and $232 million in other revenues. Of the subscription revenues, over $978 million were generated by digital subscriptions, while printed subscriptions generated $573 million. The New York Times Financials The New York Times generated $2.3 billion in revenue in 2022 and $174 million in net income, compared to over $2 billion in revenue in 2021 and $220 million in net profits in 2021. The New York Times Revenue The New York Times generated $2.3 billion in revenue in 2022, of which $1.55 billion was from subscriptions, $523 million from advertising, and $232 million from other revenues. In 2022 over 67% of the revenue came from subscriptions, 22.7% from advertising, and over 10% from other revenue. The New York Times Employees The New York Times had 5,800 employees in 2022, compared to 5,000 employees in 2021 and 4,700 employees in 2020. The New York Times Journalism Operations The New York Times has further ramped up its journalism operations in the last three years. Indeed, as of 2022, of the total workforce, 45% were employed in journalism-related operations, compared to 40% in 2021 and 36% in 2020. The New York Times Digital vs. Printed The New York Times had 9.55 subscribers in 2022, 8.83 million digital-only subscribers, and 730K print subscribers. Compared to 6.78 million digital subscribers in 2021, vs. 795K printed subscribers. And 6.73 million digital subscribers in 2020, vs. 833K print subscribers. The New York Times ARPU The New York Times had an ARPU of $8.93 in Q4 2022, for its digital subscribers, vs. $8.87 in Q3, $8.83 in Q2, and $9.13 in Q1 2022. Related Publishing Business Models Google Business Model Google is a platform, and a tech media company running an attention-based business model. As of 2021, Alphabet's Google generated over $257 billion in revenues. Over $209 billion (over 81% of the total revenues) came from Google Advertising products (Google Search, YouTube Ads, and Network Members sites). They were followed by over $28 billion in other revenues (comprising Google Play, Pixel phones, and YouTube Premium), and by Google Cloud, which generated over $19 billion in 2021. Facebook Business Model Facebook, the main product of Meta, is an attention merchant. As such, its algorithms condense the attention of over 2.91 billion monthly active users as of June 2021. Meta generated $117.9 billion in revenues in 2021, of which $114.9 billion was from advertising (97.4% of the total revenues) and over $2.2 billion from Reality Labs (the augmented and virtual reality products arm). Twitter Business Model Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 billion in total revenues, it lost 221 million. Medium Business Model Medium is an online media platform leveraging the concept of social media for journalism, where writers are prompted to the platform to build their following through in-depth writings and essays. The platform follows a freemium model, and it makes money by prompting users to subscribe to articles behind paid walls (Medium charges $5/month or $50/year), and writers are paid based on readership. Wikipedia Business Model Wikipedia is sustained by the Wikimedia Foundation, supported mostly by donations and contributions, which in 2021 amounted to over $153 million. Wikipedia is among the most popular websites on earth, and it is, as of these days, an open, non-profit project, on which twelve other projects have been developed. WordPress Business Model WordPress.org became the most popular CMS and blogging platform in which the Foundation owns the trademark, and revenues come from donations. The Foundation holds a public benefit corporation that manages the revenues from WordPress events and conferences. Automaticc - the business arm - monetizes premium tools built on WordPress.com (a premium platform) through freemiums. Squarespace Business Model Squarespace is a North American hosting and website-building company. Founded in 2004 by college student Anthony Casalena as a blog hosting service, it grew to become of the most successful website-building companies. The company mostly makes money via its subscription plans. It also makes money via customizations on top of its subscription plans. And in part also transaction fees for the website where it processes the sales. Wix Business Model Wix is an Israeli provider of cloud-based web development services and is perhaps best known for its drag-and-drop website builder. Founded in 2006, the vision was to empower anyone to build their own site without coding, thus creating a drag-and-drop solution. Wix operates on a freemium model to attract customers to its platform, where those are prompted to enroll in one of its subscription plans.

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Gennaro Cuofano

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About The Author

Gennaro Cuofano