
The three M&A archetypes aren’t independent strategies — they’re complementary moves in the same game. No single archetype is sufficient. The complete playbook requires all three.
The Stack
| Layer | Role | Without It… |
|---|---|---|
| Infrastructure | Provides the foundation | You’re paying rent to competitors |
| Platform | Captures the value | You supply commodities to someone else’s distribution |
| Talent | Builds differentiation | You can’t improve fast enough to maintain position |
Player Positioning
Full-Stack Players (all three): Google, Microsoft, Amazon — executing Infrastructure + Platform + Talent simultaneously
Infrastructure Specialists: NVIDIA, OpenAI — strong on infrastructure, expanding into platforms
Distribution Giants: Meta, Apple — strong on platform/talent, scrambling to fill infrastructure gaps
The Strategic Question
The $4.5 trillion in deals this year isn’t random capital deployment. It’s the coordinated construction of the AI economy’s permanent architecture.
The rails being laid today — physical and digital — will determine who controls value creation for the next decade.
Which archetype is your organization executing?
And if the answer is “none of the above,” that’s the most important signal of all.
Get the complete framework for understanding AI economy M&A. Read the full M&A Playbook on The Business Engineer.









