The Agent-as-Product Shift: Why Models Became Components

The Agent-as-Product Shift

The product is no longer the model — it’s the agent. Jensen introduced NVIDIA’s canonical agent architecture under a revealing title: “Agents Are Multi-Model, Multi-Cloud, and Hybrid-Cloud.”

The Canonical Architecture

At the center: a reasoning engine cycling through four phases:

  1. Reason — Analyze the problem
  2. Plan — Design the approach
  3. Critique — Evaluate alternatives
  4. Act — Execute and learn

This isn’t a chatbot answering questions — it’s a system that decomposes problems, evaluates approaches, takes action, and learns from results.

Multi-Model Reality

The architecture includes a Router connecting to multiple model providers — Anthropic, Google, OpenAI, xAI — alongside NVIDIA’s open models. No single model handles everything. Production systems route requests to specialized models based on task requirements:

  • Code to one model
  • Reasoning to another
  • Creativity to a third

Enterprise Deployments

Three examples demonstrated this pattern in production:

  • CodeRabbit — AI-powered code review integrating multiple LLMs with specialized fine-tuning
  • CrowdStrike — Charlotte AI creates Hunt, Triage, and Recovery agents for security threats
  • NetApp — Transforms unstructured enterprise documents into AI-ready knowledge graphs

Strategic Implication

Context engineering has replaced prompt engineering as the core skill. AI companies must think like systems integrators, not model trainers. The companies that master agent orchestration — routing the right task to the right model with the right context — capture the value.

The “wrapper” isn’t a bug — it’s the product.


This is part of a comprehensive analysis. Read the full analysis on The Business Engineer.

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