BUSINESS CONCEPT Market Expansion As A Platform Growth Strategy The market expansion consists in providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a whole new market. At each step, as a result, a company scales together with […]
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BUSINESS CONCEPT Growth Mindset Examples At its core, a growth mindset sees opportunities instead of obstacles. It is also a mindset that views failure as a chance to improve and not as a reason to hide from the world. Despite scientific evidence to the contrary, many individuals believe their intelligence, talents, and skills do not
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PROCESS & METHOD Goal-Setting Techniques For Business People Effective goal-setting techniques for business people need to make the subjective to objective and measurable (where possible, without stressing too much on accounting). At the same time, they can be inspirational and reachable and broken down to be reachable in the short-term. Process Flow 1 OKR (Objectives
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PROCESS & METHOD Problem-Solving Techniques For Business People Problem-solving techniques in business need to leverage simple decision-making models that can help solve problems quickly and effectively, without getting stuck. Process Flow 1 Seven Steps to Pro 2 Feynman Technique: 3 5 Whys Method: An 4 Fishbone Diagram: 5 Lightning Decision 6 Less-Is-Better Eff Step-by-Step Process
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PROCESS & METHOD Decision-Making Techniques For Business People Decision-making for business people needs to leverage simple techniques. Indeed, in most cases, the problem is unknown in the real world, the situation highly opaque and highly uncertain. Therefore, simple frameworks and techniques that require little data can be much more helpful than complex models . Process
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STRATEGY The Blue Sea Strategy In the business world, a Blue Sea is a space/ market easier to navigate as it’s not crowded like the classic red ocean. However, the Blue Ocean focuses on creating uncontested markets . The Blue Sea strategy looks at zooming as much as possible within existing markets to find your
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Flywheel vs. Sales Funnel Read: Flywheel, vs. Sales Funnel Email Marketing vs. E-commerce Marketing Read: Email Marketing vs. E-Commerce Marketing SEO vs. Amazon SEO Read: SEO vs. Amazon SEO Affiliate vs. Multi-Level Marketing Read: Affiliate vs. Multi-Level Marketing Blue Ocean vs. Blue Sea Framework Read: Blue Ocean vs. Blue Sea Framework Diffusion Of Innovation vs.
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Ansoff vs. BCG Matrix Read: Ansoff, BCG AIDA vs. Pirate Funnels Read: AIDA vs. AARRR Funnel Business Model Canvas vs. Lean Startup Canvas Read: Business Model Canvas vs. Lean Startup Action-Priority Matrix vs. Eisenhower Matrix Read: Action Priority Matrix, Eisenhower Matrix Porter’s Five Forces vs. Pestel Analysis Read: Porter Five Forces, Pestel Analysis Five Forces
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STRATEGY Breaking Down Three Types Of Business Strategy Business strategy is a choice of direction to grow a company's value in the marketplace. While the strategy might seem all about techniques, objectivity, and bound to the real world. It is also a matter of philosophy, in short, how the company interprets the real world and
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BUSINESS CONCEPT The Complete Guide To Growth Hacking In 2024 Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages: analyzing, ideating, prioritizing, and testing. It is
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PROCESS & METHOD 9 Decision-Making Methods For Business Step-by-Step Process 1 OODA Loop: The OODA loop, introduced by Colonel John Boyd, is a four-step… 2 Take-The-Best Heuristic: The take-the-best heuristic is a decision-making… 3 Decision Matrix: A decision matrix is a tool used to evaluate and prioritize… 4 Cost-Benefit Analysis: A cost-benefit analysis assesses decisions
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BUSINESS CONCEPT Business Matrices Key Components SFA Matrix The SFA (Suitability, Feasibility, Acceptability) matrix evaluates strategic options based on these three criteria to make informed decisions. Hoshin Kanri X-Matrix The Hoshin Kanri X-Matrix aligns organizational goals and objectives to facilitate strategy execution. It ensures that everyone in the organization is working t Kepner-Tregoe Matrix The
STRATEGY Nine Simple Strategy Frameworks To Grow Your Business Key Components Porter's Five Forces Analyzes industry competitiveness using five key forces. Ansoff Matrix Helps choose growth strategies based on market and product considerations. Blitzscaling Canvas Focuses on rapid, uncertain growth and market domination strategies. Business Analysis Framework Aids in understanding key elements and processes driving
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BUSINESS CONCEPT Growth Strategies To Expand, Extend, Or Reinvent Your Business Model In the FourWeekMBA growth matrix, you can apply growth for existing customers by tackling the same problems (gain mode). Or by tackling existing problems, for new customers (expand mode). Or by tackling new problems for existing customers (extend mode). Or perhaps by tackling
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PROCESS & METHOD How To Measure Goals As a business owner, you need to keep tabs on your progress to see your mistakes, correct them, and ensure that your journey is on the right track. Tracking your goals will motivate you, drive you to do better and do more, and bring you closer to accomplishing
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Last Updated: April 2026 Business Engineering Design Thinking Business model canvas The business model canvas aims to provide a keen understanding of your business model to provide strategic insights about your customers, product/service, and financial structure; so that you can make better business decisions. Blitzscaling canvas In this article, I’ll focus on the Blitzscaling business model canvas. This is a model
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Business Model Sustainable Key elements and framework breakdown Carbon Emissions Reduction Energy Efficiency Waste Reduction Water Conservation Sustainable Sourcing Circular Economy Adoption Social Impact Metrics Biodiversity Conservation Key Elements Carbon Emissions Reduction Measures the reduction in greenhouse gas emissions by the business. Energy Efficiency Evaluates the efficiency of energy consumption and reduction efforts. Waste Reduction
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Last Updated: April 2026 In a world driven by tech giants that locked-in the digital distribution pipelines to reach billions of people across the globe, the gatekeeper hypothesis states that small businesses will need to pass through those nodes to reach key customers. Thus, those gatekeepers become the enablers (or perhaps deterrent) for small businesses
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Last Updated: April 2026 Simon’s satisficing strategy Cost-benefit analysis Go/no-go decision-making Force-Field Analysis Decision Matrix Cynefin Framework Strategic Analysis Ladder of Inference Kepner-Tregoe Matrix Heuristic Speed-Reversibility Matrix Decision Analysis Gap Analysis Lotus Diagram Failure Mode And Effects Hickam’s Dictum Occam’s Razor Occam’s Broom Outcome Bias Principle-Agent Problem TDODAR Decision Model Mendelow Stakeholder Matrix Foursquare Protocol
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Last Updated: April 2026 A business strategy is a deliberate vision to get toward a desired long-term goal. A business model is a great tool to execute a business strategy. Yet while achieving a long-term goal a business strategy set a vision, mission, and value proposition that can be executed through several possible business models.
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