While AI platforms and retailers fight over protocols and market position, infrastructure players collect a toll on every transaction. They’re the picks-and-shovels play of agentic commerce.
Shopify partners with ALL platforms: Google, OpenAI, Microsoft, and Perplexity. Co-developed UCP with Google. Agentic Storefronts let merchants manage all AI channels from a single dashboard. Merchants are auto-enrolled in Copilot Checkout. Millions of merchants gain instant AI distribution. Strategic position: wins regardless of which protocol dominates.
Stripe — Protocol Agnostic
Co-developed ACP with OpenAIand endorsed Google’s UCP. Built delegated payment tokens—single-use, time-bound authorizations for AI agents. Partners with OpenAI, Google, and Microsoft. Strategic position: payment slice on every AI-mediated transaction.
PayPal — 430M Stored Wallets
Powers Perplexity’s Instant Buy. Partners with OpenAI, Microsoft, and Perplexity. In discussions with Google for UCP integration. 430 million users with stored payment credentials ready for frictionless agent checkout. Strategic position: instant checkout without friction.
Why Infrastructure Wins
Protocol agnostic (hedge all bets), tax on every transaction (volume = revenue), and network effects (more merchants = more agents = more data). While platforms fight, infrastructure players collect a toll on every transaction.
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
