Platform Wars: Only 2-3 Agentic Platforms Will Dominate

The Pattern: Every major enterprise vendor has launched their agentic AI play:

• Salesforce’s Agentforce 360
• Microsoft’s Agent 365
• SAP’s Joule
• ServiceNow’s AI Agents
• Workday’s Illuminate

But platform economics don’t support five equal players.

The Bet: By the end of 2026, clear winners will emerge. Two or three platforms establish dominant positions; everyone else scrambles for integration or gets absorbed.

Why It Matters

Whoever owns the distribution surface controls the margin:

• Content commoditizes
• Models commoditize
• Features commoditize
• Interfaces do not

The Framework

Mental Model: New Platform War

The recommendation surface is where value accrues. The interface owner captures value regardless of what runs underneath.

Strategic Implications

• Network effects compound—early winners extend leads exponentially
• Winner-take-most is structural—not a temporary condition
• Integration becomes survival—platforms that can’t achieve dominance must find integration pathways

The platform wars will be decided by who controls the enterprise AI interface layer, not who has the best underlying models.

This is part of a comprehensive analysis. Read the full analysis on The Business Engineer.